{"id":124028,"date":"2026-04-10T16:18:18","date_gmt":"2026-04-10T14:18:18","guid":{"rendered":"https:\/\/premium-speakers.com\/?p=124028"},"modified":"2026-04-10T16:22:57","modified_gmt":"2026-04-10T14:22:57","slug":"why-hans-rusinek-asks-the-most-uncomfortable-question-in-the-world-of-work","status":"publish","type":"post","link":"https:\/\/premium-speakers.com\/en\/magazin\/why-hans-rusinek-asks-the-most-uncomfortable-question-in-the-world-of-work\/","title":{"rendered":"\u201cWe don\u2019t need to work less; we need to work differently.\u201d \u2013 Why Hans Rusinek asks the most uncomfortable question in the world of work"},"content":{"rendered":"\n

Imagine you\u2019re sitting on the board of a DAX-listed company. In front of you: a presentation on new work strategies, employer branding, and hybrid models. And then a speaker takes the stage\u2014and says that all of this falls short. That no one has asked the real question yet.<\/p>\n\n\n\n

That\u2019s exactly what Hans Rusinek<\/a><\/strong> does.<\/p>\n\n\n\n

And that\u2019s exactly why he sticks in your memory.<\/p>\n\n\n\n

The work researcher, consultant, and bestselling author isn\u2019t a traditional keynote speaker who dresses up management jargon in new clothes. He is what you might call a \u201cpracademic\u201d: a researching consultant and a consulting researcher all in one. Someone who not only describes the gap between science and practice\u2014but bridges it.<\/p>\n\n\n\n

Hans Rusinek – From BCG boardrooms to the uncomfortable truth<\/h2>\n\n\n\n

Rusinek\u2019s path is unusual. He was Associate Strategy Director and the first employee of Boston Consulting Group\u2019s transformation consultancy BrightHouse\u2014and brought the concept of purpose into European boardrooms. He knew the language of decision-makers. He knew how strategic processes work. And he saw where they fail.<\/p>\n\n\n\n

What he observed stuck with him: In many companies, work is treated like a production factor that can be optimized. A little more flexibility here, a little more meaning there, throw in a few benefits\u2014and the future strategy is complete. But in New Work debates, according to Rusinek, the belief in technical innovation as a panacea often dominates. What\u2019s missing, he says, is the willingness to engage in so-called \u201cexnovation\u201d\u2014the conscious ending of harmful practices.<\/p>\n\n\n\n

The real question remains unasked: What are we actually working for\u2014and what does our way of working do to the world?<\/p>\n\n\n\n

The researcher who brings work and the planet together<\/h3>\n\n\n\n

At the University of St. Gallen, Rusinek earned his doctorate on meaningful work and organizational change using Volkswagen AG as a case study. Today, he conducts research there on work, meaning, productivity, AI, and transformation. As a fellow in the Club of Rome\u2019s ThinkTank30, he links this to the question of how economic activity can succeed within planetary boundaries.<\/p>\n\n\n\n

The result of this thinking: a book that caused a stir in 2023. \u201cWork-Survive-Balance\u201d<\/a><\/strong> became an Amazon bestseller and made the shortlist for the Friedrich Ebert Foundation\u2019s \u201cDas Politische Buch\u201d non-fiction award.<\/p>\n\n\n\n

Prominent voices highlight how the book was received:<\/strong><\/p>\n\n\n\n

\u201cHans Rusinek shows how we can harmonize our actions, our inactions, and our survival\u2014witty, forward-thinking, fascinating!\u201d<\/em> \u2014 Dr. Eckart von Hirschhausen, physician and science journalist<\/strong><\/p>\n\n\n\n

\u201cRating: super entertaining with depth! A must-read for all HR professionals, board members, and employers who want to contribute to a successful life on this planet.”<\/em> \u2014 Prof. Dr. Antoinette Weibel, University of St. Gallen<\/strong><\/p>\n\n\n\n

\u201cA brilliant work that shows how two central themes of our time\u2014the environment and work\u2014are interconnected.\u201d<\/em> \u2014 Georg Kell, former Executive Director of the UN Global Compact<\/strong><\/p>\n\n\n\n

The book\u2019s central idea is provocative\u2014in the best sense of the word: Rusinek argues that the very behaviors we exhibit in the workplace reflect how we, as a society, engage with the world. And that these behaviors are directly linked to the climate crisis. The way we work is therefore not merely a corporate issue. It is a matter of survival.<\/p>\n\n\n\n

Purpose is not a marketing tool<\/h3>\n\n\n\n

One of Rusinek\u2019s strongest arguments concerns something many companies believe they solved long ago: purpose. Mission statements, brand essences, purpose promises\u2014most companies have these hanging on their walls somewhere. Rusinek counters this: Purpose cannot be managed or imposed. Instead, organizations must create spaces where it can emerge collectively.<\/p>\n\n\n\n

That is a fundamental difference. Meaning is not a communication project. It emerges\u2014or it doesn\u2019t\u2014in the day-to-day life of organizations. In meetings, in decisions, in what one does and what one leaves undone.<\/p>\n\n\n\n

And the implication for productivity? Rusinek puts it bluntly: The call is not to work less, but to work more effectively\u2014instead of hiding behind constant busyness. A statement that holds up a mirror to many executives. Because being busy and being effective are not the same thing.<\/p>\n\n\n\n

On stage: analytical, unexpected, unforgettable<\/h4>\n\n\n\n

Hans Rusinek studied economics and philosophy\u2014and that\u2019s exactly what comes through in his talks. He starts by analytically grounding his audience in the realities of everyday work life, then guides them down unexpected paths to new perspectives. For example, he shares what he learned about innovation culture in an Iraqi bakery, how he convinced an entire DAX executive board to wear sneakers\u2014and why Hannah Arendt would be thrilled with LinkedIn.<\/p>\n\n\n\n

He has been speaking on stages such as TEDx, the Handelsblatt Change Congress, and Die Zeit\u2019s Future Festival for years. Personalmagazin named him one of \u201cGermany\u2019s Top 10 HR Influencers.\u201d<\/p>\n\n\n\n

What sets him apart from many futurists: He doesn\u2019t provide reassuring answers. He asks the right questions\u2014and gives organizations the tools to answer them themselves.<\/p>\n\n\n\n

Who is Hans Rusinek the right speaker for?<\/h3>\n\n\n\n

Rusinek\u2019s talks are not motivational shows. They are spaces for reflection. They are particularly effective for companies that want to understand why traditional \u201cNew Work\u201d approaches aren\u2019t enough\u2014and for leaders who don\u2019t just want to claim meaning, but truly want to make it possible. Organizations that take the connection between the workplace, sustainability, and social responsibility seriously will also find what they\u2019re looking for in him. Because Rusinek shows how transformation succeeds\u2014not as a project, but as an attitude.<\/p>\n\n\n\n

His central message:<\/p>\n\n\n\n

“The workplace is the best place for society to practice better behaviors together.” <\/strong><\/p>\n\n\n\n

This is not a plea. It is a thesis – and one that continues to resonate long after the talk in conference rooms.<\/p>\n\n\n\n

Book Hans Rusinek for talks with PREMIUM SPEAKERS: <\/i>+1 (704) 804 1054<\/a> or hans.rusinek@premium-speakers.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine you\u2019re sitting on the board of a DAX-listed company. 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