{"id":127992,"date":"2026-07-28T09:42:34","date_gmt":"2026-07-28T07:42:34","guid":{"rendered":"https:\/\/premium-speakers.com\/?p=127992"},"modified":"2026-07-28T09:43:04","modified_gmt":"2026-07-28T07:43:04","slug":"song-workshop-for-financial-companies-when-strategy-becomes-an-anthem","status":"publish","type":"post","link":"https:\/\/premium-speakers.com\/en\/magazin\/song-workshop-for-financial-companies-when-strategy-becomes-an-anthem\/","title":{"rendered":"Song Workshop for Financial Companies: When Strategy Becomes an Anthem"},"content":{"rendered":"\n

Figures can be explained. Strategy papers can be distributed. Values can be written into mission statements. But how do you embed a new corporate strategy, a cultural transformation or a merger project in a way that employees genuinely feel it \u2013 rather than simply understand it?<\/strong><\/p>\n\n\n\n

This is precisely the question that a growing number of HR managers and communications leaders in the financial sector are asking. The surprising answer: music.<\/strong><\/p>\n\n\n\n

Why the Financial Sector Benefits from Music in Particular<\/h2>\n\n\n\n

The financial sector is known for precision, a focus on facts and professional distance. And that is exactly why a shared musical experience can have such a powerful impact.<\/p>\n\n\n\n

When a department at Raiffeisen, a cantonal bank or an insurance group does not simply attend a workshop but creates its own song together, something happens that no strategy deck can achieve: identification. Pride. Connection.<\/p>\n\n\n\n

The format is called Team Baba<\/a><\/strong> \u2013 and behind it is the successful Swiss band Baba Shrimps<\/strong>, consisting of Adrian K\u00fcbler, Luca Burkhalter and Moritz Vontobel. They have been performing together for more than 15 years, have repeatedly reached the top of the Swiss charts, written Switzerland\u2019s official Olympic song and played almost 1,000 concerts on international stages. With Team Baba<\/strong>, they bring their craft into the corporate world \u2013 and have already worked with companies including Raiffeisen, Zurich Insurance and Google. In 2025, a project realised together with the Burkhalter Group received the company\u2019s internal Innovation Award.<\/p>\n\n\n\n

The Formats at a Glance \u2013 Suitable for Every Group Size and Occasion<\/h2>\n\n\n\n
    \n
  1. The Audio Report \u2013 Your Annual Conference as a Song<\/strong><\/li>\n<\/ol>\n\n\n\n

    Are you planning a leadership conference, a town hall meeting or a strategic kick-off? The Audio Report<\/strong> is the format that takes your event to an entirely new level.<\/p>\n\n\n\n

    Team Baba actively accompanies the entire day: they listen closely, pick up on key statements in sharp and engaging interludes, and make the atmosphere in the room audible. At the end of the event, they present an exclusive live performance<\/strong> in which the day\u2019s core messages are condensed into a song \u2013 surprising, captivating and memorable.<\/p>\n\n\n\n

    The result: an emotional record that no PowerPoint presentation can replace. It can subsequently be used on the intranet, in follow-up meetings or at internal events.<\/p>\n\n\n\n

    Ideal for: Annual conferences, strategy processes, change-management events, cultural transformation projects<\/p>\n\n\n\n

      \n
    1. The Song Workshop \u2013 Your Team Writes Its Own Song<\/strong><\/li>\n<\/ol>\n\n\n\n

      The centrepiece of the programme: In professionally facilitated workshop stages, your team \u2013 from assistants to C-level executives \u2013 jointly develops its own corporate song. From the initial idea and the lyrics to the melody and the final studio recording.<\/p>\n\n\n\n

      The format is modular. You decide how far you want to take it:<\/strong><\/p>\n\n\n\n