Imagine this: you are a small, insignificant brand. You have a really great product or a really great service to sell, but no one is interested. In one of these despairing moments, when nothing seems to work, even though you\u2019re so good, you might ask yourself: why can\u2019t I be like Nike?<\/p>\n
It\u2019s possible that Anders S\u00f6rman-Nilsson had dreams just like this, and woke up with questions just like those, that basically anyone in marketing pursues. But unlike everyone else, he also came up with some answers.<\/p>\n
That\u2019s why he has clients like Apple, Cisco, Mercedes Benz, Hilton, SAP, Gartner, or the Macquarie Bank. They need help with the most important marketing questions like: What defines a brand? What\u2019s behind consumer information? How does the evolution of personality contribute to success?<\/p>\n
Anders S\u00f6rman Nilsson helps to turn research into a broader perspective and business impact. He is an avidly read guest author for international media like Monocle, Business Insider, Sky News Business, Financial Review, CIO Magazine and Boss. His books Digilogue: How to win the digital minds and analogue hearts of tomorrow’s customers and Thinque Funky: Upgrade your Thinking are acclaimed in the industry.<\/p>\n
The young man with Swedish and Australian roots is always on the move. He travels about 240 days of the year, always searching for answers to the questions that concern him at a given time. He visits start-ups and collects inspiration from ideas for the average consumer.<\/p>\n
Lisa Messenger, founder and editor in chief of Collective Hub, the international multimedia brand magazine, which covers everything from business to design, technology, social change, fashion, travel, food, film and art; once said about Anders S\u00f6rman-Nilsson: \u201cAnders is not one to get settled. Good for us! We all profit from his restless and curious nature, his new ideas, well plotted hypotheses, and his genius way of combining the past, present and future into the spirit of the times.\u201d<\/p>\n
The future, according to S\u00f6rman-Nilsson, doesn\u2019t unfold smoothly \u2013 more like a slap in the face. And he poses the question: How can we let the scar tissue, that keeps us trapped in the status quo, disappear? He\u2019s convinced that transformation can be either constructive or destructive, the approach makes all the difference.<\/p>\n
He believes that the future belongs to those brands that manage to combine past, present and future into a heroic journey. How that works, that\u2019s something he recounts in his presentations about innovation, change management, trends & future, life science, finance & business, globalization, motivation & strategies for success and leadership. He gives lectures in English and one of his secrets of success seems to be that none of his lectures are alike. He always adjusts to his client and their needs. Obvious, right?<\/p>\n