{"id":16627,"count":39,"description":"<strong>Expert speakers on brain research &amp; neuromarketing \u2013 understanding how the brain makes decisions<\/strong>\r\n\r\n<strong>Why do people really buy?<\/strong>\r\n\r\nThe latest findings from brain research show that the majority of our decisions \u2013 whether shopping, voting or negotiating \u2013 are made emotionally and subconsciously. This is exactly where neuromarketing comes in.\r\n\r\nThis fascinating discipline combines <strong>neuroscience, psychology and marketing<\/strong> to better understand how the brain responds to brands, messages and products. What triggers trust? When does the willingness to buy arise? 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