{"id":108112,"date":"2025-04-10T15:51:21","date_gmt":"2025-04-10T13:51:21","guid":{"rendered":"https:\/\/premium-speakers.com\/?post_type=speaker&#038;p=108112"},"modified":"2025-10-02T15:24:17","modified_gmt":"2025-10-02T13:24:17","slug":"yael-meier","status":"publish","type":"speaker","link":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/yael-meier\/","title":{"rendered":"Ya\u00ebl Meier"},"content":{"rendered":"\n<p><strong>Ya\u00ebl Meier is a Swiss entrepreneur, actress, journalist and one of the best-known voices of Generation Z in the German-speaking world.<\/strong><\/p>\n\n\n\n<p>She is co-founder of <strong>ZEAM<\/strong>, the leading Gen Z agency that helps companies such as Weleda and Migros to better understand and successfully address young target groups. Her mission is to talk <strong>to<\/strong> young people and not <strong>about<\/strong> them.<\/p>\n\n\n\n<p><em><strong>&#8220;If you want to make your company fit for the future, you have to understand the next generation. Today, it&#8217;s Gen Z that needs to be won over.&#8221;<\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-yael-meier-lecture-topics\">Ya\u00ebl Meier Lecture topics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding Gen Z &amp; Alpha &#8211; what moves them and what they expect<\/li>\n\n\n\n<li>Young, digital, demanding &#8211; how companies should communicate with Generation Z<\/li>\n\n\n\n<li>New world of work, new rules of the game &#8211; how Gen Z is changing the job market<\/li>\n\n\n\n<li>Next generation marketing &#8211; how brands can remain relevant for Gen Z<\/li>\n\n\n\n<li>Entrepreneur at 20 &#8211; what I learned on my way to becoming a founder<\/li>\n\n\n\n<li>Authenticity is not an option &#8211; it&#8217;s a prerequisite<\/li>\n<\/ul>\n\n\n\n<p>Before Ya\u00ebl Meier co-founded <strong>ZEAM<\/strong>, she was active in various creative and media fields. Even as a teenager, she played leading roles in Swiss film productions, including the drama \u201cUpload\u201d and \u201cBlue My Mind\u201d. <\/p>\n\n\n\n<p>Parallel to her acting career, she worked as a journalist for \u201cBlick\u201d, where she wrote her own column and hosted a podcast. She also worked for the SRF YouTube format \u201cZwei am Morge\u201d and wrote articles for various Swiss media.<\/p>\n\n\n\n<p>This experience in the media world and her feel for social trends laid the foundation for her later success as an entrepreneur.<\/p>\n\n\n\n<p><strong>Ya\u00ebl Meier:<\/strong><em><strong> \u201cGen Z today is between 13 and 28 years old and therefore the future for every company!\u201d<\/strong><\/em><\/p>\n\n\n\n<p>Her book <a href=\"https:\/\/amzn.to\/3RHdwJ5\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cGen Z\u201d<\/a>, which Ya\u00ebl Meier published together with her partner Jo Dietrich and four other editors, became a SPIEGEL bestseller. Ya\u00ebl Meier has received several awards for her work, including as a LinkedIn Top Voice and in the Forbes \u201c30 under 30\u201d list.<\/p>\n\n\n\n<p>She is the mother of two children and lives in Zurich with her partner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya\u00ebl Meier is a Swiss entrepreneur, actress, journalist and one of the best-known voices of Generation Z in the German-speaking [&hellip;]<\/p>\n","protected":false},"featured_media":108133,"menu_order":0,"template":"","tags":[],"speaker-category":[16587,16588,16604,16594,16591,16600],"speaker-topic":[16642,16633,16616,16631,16632,16623,16640,16644,16663,16624,16655,16643,16662,16609],"speaker-type":[16667,16665],"speaker-gender":[16669],"speaker-language":[16572,16571],"class_list":["post-108112","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-generation-xyz-digital-natives","speaker-category-digitalisation-technology","speaker-category-entrepreneurship","speaker-category-innovations-mega-trends-future","speaker-category-leadership","speaker-category-teambuilding-teamwork","speaker-topic-branding","speaker-topic-career-profiling","speaker-topic-digital-transformation-digital-disruption","speaker-topic-influencer","speaker-topic-innovations","speaker-topic-leadership-4-0","speaker-topic-lifestyle","speaker-topic-motivation-strategy","speaker-topic-next-generation","speaker-topic-society","speaker-topic-start-up","speaker-topic-storytelling","speaker-topic-work-life-balance","speaker-topic-workplace-working-model-new-work","speaker-type-interview-guest","speaker-type-keynote-speaker","speaker-gender-woman","speaker-language-english","speaker-language-german"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - 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