{"id":111333,"date":"2025-07-08T10:46:17","date_gmt":"2025-07-08T08:46:17","guid":{"rendered":"https:\/\/premium-speakers.com\/?post_type=speaker&#038;p=111333"},"modified":"2026-02-10T07:44:57","modified_gmt":"2026-02-10T06:44:57","slug":"lara-sophie-bothur","status":"publish","type":"speaker","link":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/lara-sophie-bothur\/","title":{"rendered":"Lara Sophie Bothur"},"content":{"rendered":"\n<p><strong>Lara Sophie Bothur is the most influential Global Tech Influencer and Corporate Storyteller. According to Forbes, the \u2018blueprint for global corporate influencers.\u2019 She is the founder of a new form of corporate communication.<\/strong><\/p>\n\n\n\n<p>As the biggest LinkedIn influencer in the DACH region, she has over 380&#8217;000 followers and reaches 400 million people annually with her content on tech and innovation.<\/p>\n\n\n\n<p><strong>Lara Sophie Bothur: From Corporate Influencer to Global Business &amp; Tech Influencer.<\/strong><\/p>\n\n\n\n<p>As one of the most successful tech influencers worldwide, Lara Sophie Bothur represents major tech players such as Google, AWS, NVIDIA, SAP, IBM and others. Manager Magazin has declared her the tech translator in Germany who, through her approachable and creative communication, takes away the fear of topics such as AI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lara-sophie-bothur-lecture-topics\">Lara Sophie Bothur Lecture topics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Power of Tech Communication<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Technology is developed by people for people. But along the way, we often lose focus on the people themselves. Complexity should not be an excuse \u2013 tech communication must become a matter of course. This presentation is about how we can build trust, accompany change and make innovation understandable through clear, human communication.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blueprint for Global Corporate Influencers<\/strong><\/li>\n<\/ul>\n\n\n\n<p>How do you become the first and most influential corporate influencer worldwide? Using concrete figures, strategies and cases: corporate influencing has an impact on employer branding, thought leadership and customer loyalty \u2013 it is more than just a trend.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tech Trends Reality Check<\/strong><\/li>\n<\/ul>\n\n\n\n<p>What is coming, what is staying \u2013 and what is overrated? This presentation offers a compact reality check on the most important tech trends of the future. Based on studies, events, LinkedIn insights, conversations with thought leaders and practical use cases \u2013 what companies really need to know.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How to hack the LinkedIn algorithm<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Viral content on LinkedIn is no coincidence. If you know the rules of the game, you can control visibility in a targeted manner \u2013 for yourself and for topics relevant to your company. How does the algorithm currently work and which strategic approaches really generate reach? \u2013 data-based, practical and immediately implementable.<\/p>\n\n\n\n<p><strong>Lara Sophie Bothur<\/strong>: Reaches in the millions and shitstorms: How to build a personal brand and deal with criticism at the same time. In her keynotes, she talks about how to become really visible, how to turn a backlash into greater success and how to master a platform&#8217;s algorithm.<\/p>\n\n\n\n<p>She has reached over 10&#8217;000 organic marketing contacts for Deloitte every year, making her not only a sales machine but also a \u2018walking image campaign,\u2019 according to FAZ. With an organic ad value of \u20ac13 million per year, Deloitte had a USP with its corporate influencer that none of the other BIG Four have.<\/p>\n\n\n\n<p><strong>\u2018When Lara speaks, the business world is listening\u2019 (Forbes).<\/strong><\/p>\n\n\n\n<p>Lara Sophie Bothur offers insights into the successful communication of complex technologies such as artificial intelligence and their integration into corporate strategy, methods for promoting innovation and trust through authentic storytelling and transparent communication, and strategies for the effective use of corporate influencing to increase brand awareness and customer loyalty.<\/p>\n\n\n\n<p><strong>Book Lara Sophie Bothur for lectures, global technology campaigns, testimonials, as a brand ambassador, and for panel discussions at PREMIUM SPEAKERS.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lara Sophie Bothur is the most influential Global Tech Influencer and Corporate Storyteller. According to Forbes, the \u2018blueprint for global [&hellip;]<\/p>\n","protected":false},"featured_media":111300,"menu_order":0,"template":"","tags":[],"speaker-category":[16598,16587,16588,16607,16606,16594,16591,16601],"speaker-topic":[16638,16612,16642,16616,16626,16631,16632,16647,16643,16609],"speaker-type":[16667,16665,16666,16668],"speaker-gender":[16669],"speaker-language":[16572,16574,16571],"class_list":["post-111333","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-celebrities","speaker-category-generation-xyz-digital-natives","speaker-category-digitalisation-technology","speaker-category-economy-politics","speaker-category-impact-performance","speaker-category-innovations-mega-trends-future","speaker-category-leadership","speaker-category-tedx-speakers","speaker-topic-artificial-intelligence-robotic","speaker-topic-big-data-open-data","speaker-topic-branding","speaker-topic-digital-transformation-digital-disruption","speaker-topic-global-trends","speaker-topic-influencer","speaker-topic-innovations","speaker-topic-online-marketing","speaker-topic-storytelling","speaker-topic-workplace-working-model-new-work","speaker-type-interview-guest","speaker-type-keynote-speaker","speaker-type-presenter","speaker-type-trainer","speaker-gender-woman","speaker-language-english","speaker-language-french","speaker-language-german"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lara Sophie Bothur - Global Tech Influencer | Premium Speakers<\/title>\n<meta name=\"description\" content=\"Lara Sophie Bothur - Global Tech Influencer &amp; Corporate Storyteller - The power of influencing &amp; storytelling. 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