{"id":122017,"date":"2026-02-27T12:00:27","date_gmt":"2026-02-27T11:00:27","guid":{"rendered":"https:\/\/premium-speakers.com\/?post_type=speaker&#038;p=122017"},"modified":"2026-03-03T09:53:43","modified_gmt":"2026-03-03T08:53:43","slug":"felix-brautigam","status":"publish","type":"speaker","link":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/felix-brautigam\/","title":{"rendered":"Felix Br\u00e4utigam"},"content":{"rendered":"\n<p><strong>Felix Br\u00e4utigam is one of the most prominent strategists in the European automotive industry.<\/strong><\/p>\n\n\n\n<p>As a former member of the Executive Board of Jaguar Land Rover (JLR) and former CEO Europe of Porsche, he combines a consistent focus on results with a deep understanding of how brand strength, customer experience, and profitability fuel each other, rather than excluding each other.<\/p>\n\n\n\n<p>His focus: sustainably increasing corporate value by clearly aligning strategy, brand, and commercial excellence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-felix-brautigam-lecture-topics\">Felix Br\u00e4utigam Lecture topics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profit &amp; Brand: The supposed contradiction is a competitive advantage.<\/strong><br>How companies can simultaneously increase margins, desirability, and customer proximity \u2013 and which levers in pricing, portfolio, and positioning have the greatest effect.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Modern Luxury &amp; Customer Experience: From Product to Relationship<\/strong><br>Why luxury today is defined by experiences, services, and trust \u2013 and how to design customer journeys that build loyalty and profitability.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ACES Future (autonomous, connected, electric, shared): Business models that work<\/strong><br>Which new business models have substance, how to test and scale them \u2013 and how organizations can position themselves for this without jeopardizing their core business.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Two brands, one strategy: Clarity in positioning and portfolio<\/strong><br>How to sharpen brands, make differentiation visible, and resolve internal conflicts of interest \u2013 from product strategy to communication architecture.<\/li>\n<\/ul>\n\n\n\n<p><strong>Further topics are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Turnaround &amp;Strategy<\/li>\n\n\n\n<li>Trends, esp. Consumer, Digitalisation, Mobility<\/li>\n\n\n\n<li>Culture change, also cross-cultural and international<\/li>\n\n\n\n<li>Internationalisation &#8211; China, Europe, US Triade<\/li>\n\n\n\n<li>Brand building and Brand management<\/li>\n\n\n\n<li>Customer Obsession: Customer Journey, Customer Experience<\/li>\n\n\n\n<li>Customer Centricity<\/li>\n\n\n\n<li>Product Innovation and Development<\/li>\n\n\n\n<li>Sustainability &amp; Corporate Governance<\/li>\n<\/ul>\n\n\n\n<p>As Chief Commercial Officer at Jaguar Land Rover, Felix Br\u00e4utigam was responsible for commercial transformation: he increased profitability while modernizing the customer experience. In doing so, he drove new business models and prepared the company for the ACES future. A particular focus was on product strategy and positioning \u2013 with the aim of clearly defining two independent, modern luxury brands: Land Rover and Jaguar.<\/p>\n\n\n\n<p>Prior to that, he shaped Porsche&#8217;s success story in several leadership roles. During a phase in which the company developed from a takeover candidate to one of the most profitable OEMs, Frank Br\u00e4utigam took on key responsibilities \u2013 culminating in his role as CEO Europe. Other positions included CEO France and responsibilities for national sales companies and marketing communications.<\/p>\n\n\n\n<p>He began his career at General Motors (Saab, Opel, Vauxhall). Felix Br\u00e4utigam holds an MBA (WIU, USA), a degree from the University of Mannheim, and completed the Top Executive Program at MIT\/HEC\/Shanghai University.<\/p>\n\n\n\n<p><strong><em>Felix Br\u00e4utigam: &#8220;My leadership mantra was forged in transformation under pressure: Sustainable success comes from uniting supposed contradictions as Visionary strategy AND precise execution, brand power AND rigorous profit discipline, transformational leadership AND the courage to make tough calls.<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>I am relentlessly curious and committed to one question: How can we create more value. Value for the company, the brand, and &#8211; above all &#8211; the customer.&#8221;<\/em><\/strong> &#8211; Felix Br\u00e4utigam<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Felix Br\u00e4utigam is one of the most prominent strategists in the European automotive industry. As a former member of the [&hellip;]<\/p>\n","protected":false},"featured_media":121989,"menu_order":0,"template":"","tags":[],"speaker-category":[16588,16607,16604,16590,16593,16594,16591,16596,16605],"speaker-topic":[16610,16642,16660,16637,16616,16618,16620,16621,16626,16630,16632,16623,16643,16608],"speaker-type":[16667,16665],"speaker-gender":[16670],"speaker-language":[16572,16574,16571],"class_list":["post-122017","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-digitalisation-technology","speaker-category-economy-politics","speaker-category-entrepreneurship","speaker-category-finance","speaker-category-globalisation","speaker-category-innovations-mega-trends-future","speaker-category-leadership","speaker-category-new-at-premium-speakers","speaker-category-sales-marketing","speaker-topic-asia-china","speaker-topic-branding","speaker-topic-change-management","speaker-topic-crisis-management","speaker-topic-digital-transformation-digital-disruption","speaker-topic-energy-mobility","speaker-topic-europe","speaker-topic-european-union-brexit","speaker-topic-global-trends","speaker-topic-industry-4-0","speaker-topic-innovations","speaker-topic-leadership-4-0","speaker-topic-storytelling","speaker-topic-usa","speaker-type-interview-guest","speaker-type-keynote-speaker","speaker-gender-men","speaker-language-english","speaker-language-french","speaker-language-german"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Felix Br\u00e4utigam on Corporate Leadership | Premium Speakers<\/title>\n<meta name=\"description\" content=\"Felix Br\u00e4utigam is a top expert on strategies, organization, brand, customer experience &amp; profitability. 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