{"id":51698,"date":"2018-05-03T11:27:19","date_gmt":"2018-05-03T09:27:19","guid":{"rendered":"https:\/\/premium-speakers.com\/speaker\/jon-christoph-berndt-en\/"},"modified":"2025-03-24T10:49:25","modified_gmt":"2025-03-24T09:49:25","slug":"jon-christoph-berndt","status":"publish","type":"speaker","link":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/","title":{"rendered":"Jon Christoph Berndt"},"content":{"rendered":"\n<p><strong>Jon Christoph Berndt: \u201cIf you want to move people forward, you have to touch them.\u201d<\/strong><\/p>\n\n\n\n<p>He makes a refreshing plea for people to move forward now. He brings this conviction to large and small stages in an opinionated, exemplary and practical way. He does not speak to his participants, but with them &#8211; and constructively affects them at eye level: \u201cHe means me!\u201d Exactly, who else?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jon-christoph-berndt-lecture-topics\">Jon Christoph Berndt Lecture topics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lecture \u201cBrand success\u201d: Making the distinctive company #futureready<\/strong><\/li>\n<\/ul>\n\n\n\n<p>If you want to be successful \u201ctomorrow\u201d, you should start \u201ctoday\u201d: To successfully master disruption, brands must offer inspiring brand experiences. The most important success factor here is people who 1. know, 2. want, 3. can. Jon Christoph Berndt captivates your participants with a gripping presentation on the topic of brand success &#8211; and what they should all do to achieve it. Anyone who is motivated in such an entertaining way gets going! This is #todayfortomorrow in action.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lecture \u201cHuman Branding\u201d: The profiled person is the most important success factor<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The strongest brand is people! Without great people, the most beautiful headquarters, the most important meeting, the greatest store is nothing and empty. Human branding turns CEOs, salespeople and the \u201cworkforce\u201d in general into the people we all need: strong personalities with an edge, attitude and opinion, who have something to say and sell convincingly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lecture \u201cSelling\u201d: \u201cSell Like a Rockstar\u201d &#8211; selling with relish without shouting and discounts<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Everyone wants to sell more easily, give fewer discounts and increase turnover and profits. The best way to do this is with the irresistible appeal of strong brands &#8211; both for the company and its employees. It makes work easier and more enjoyable and turns customers into fans who are happy to recommend what they love. Then selling almost goes by itself.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lecture \u201cAttention\u201d: Attention is the hardest currency in the world<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Especially in the age of social media, everyone wants to be noticed. But hardly anyone really listens anymore. Yet this is the prerequisite for being a sought-after brand. It gets the attention it deserves and therefore has the \u201chardest currency in the world\u201d. Anyone who invests it profitably for everyone is doing meaningful marketing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lecture \u201cContribution to society\u201d: Creating relevance, enthusiasm and pull with a tangible \u201cwhat for\u201d<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The egotistical \u201cpurpose\u201d was yesterday. Only the lived and tangible \u201cwhat for\u201d makes a company truly future-proof: the contribution to society makes it tangible what the company specifically does to make others better off. This gives it the relevance it needs in the future to generate good sales and profits, both materially and ideally.<\/p>\n\n\n\n<p>Jon Christoph Berndt does not give off-the-peg presentations, nor are his audiences. That&#8217;s why every gig is unique and well-prepared. His other conviction: <strong>\u201cHe who laughs, learns!\u201d <\/strong>In a humorous way, he makes compelling arguments for the new way of thinking and acting in agile, future-proof companies. With a focus on the people who &#8211; especially in digital times &#8211; need to lead the way with enthusiasm and excitement. Only those who feel, think and act this way will be successful. These trailblazers make themselves and their companies and organizations #futureready and deserve their share of the \u201chardest currency in the world\u201d: genuine appreciative attention. They create meaning, get noticed and sell better &#8211; the good way: in the future, turnover and profit must be twofold, financially and ideally.<\/p>\n\n\n\n<p><strong>Jon Christoph Berndt ensures that this will be the case tomorrow.<\/strong><\/p>\n\n\n\n<p>He is frequently in the media and the author of numerous non-fiction books and guides. (His readers appreciate the fact that he writes himself \u2026) And with Brandamazing Management Consulting in Munich, he gives companies and their employees a higher profile, more attention and marketing success.<\/p>\n\n\n\n<p><strong>Jon Christoph Berndt is the leading specialist for profiling, attention and marketing success. He works worldwide, in German and English.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those who actively shape the future know better what will happen and what they will get involved in; and shape their own future. But where to start and what to do in the age of too many possibilities?<\/p>\n","protected":false},"featured_media":107049,"menu_order":0,"template":"","tags":[],"speaker-category":[16606,16594,16591,16605,16602],"speaker-topic":[16642,16633,16634,16616,16626,16632,16623,16644,16624,16643],"speaker-type":[16667,16665,16666,16668],"speaker-gender":[16670],"speaker-language":[16572,16571],"class_list":["post-51698","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-impact-performance","speaker-category-innovations-mega-trends-future","speaker-category-leadership","speaker-category-sales-marketing","speaker-category-trainer-workshops","speaker-topic-branding","speaker-topic-career-profiling","speaker-topic-consumption-trade","speaker-topic-digital-transformation-digital-disruption","speaker-topic-global-trends","speaker-topic-innovations","speaker-topic-leadership-4-0","speaker-topic-motivation-strategy","speaker-topic-society","speaker-topic-storytelling","speaker-type-interview-guest","speaker-type-keynote-speaker","speaker-type-presenter","speaker-type-trainer","speaker-gender-men","speaker-language-english","speaker-language-german"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jon Christoph Berndt - Branding Expert &#8211; Premium Speakers<\/title>\n<meta name=\"description\" content=\"Jon Christoph Berndt is the leading expert in Branding, Sales and turning customer into fans. Book Keynote Speaker Jon Christoph Berndt for your conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jon Christoph Berndt\" \/>\n<meta property=\"og:description\" content=\"Jon Christoph Berndt is the leading expert in Branding, Sales and turning customer into fans. Book Keynote Speaker Jon Christoph Berndt for your conference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/\" \/>\n<meta property=\"og:site_name\" content=\"Premium Speakers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PremiumSpeakers\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T09:49:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/premium-speakers.com\/wp-content\/uploads\/2025\/03\/jon-christoph-berndt-premium-speakers-01-foto-marian-wilhelm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PremiumSpeakers\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/\",\"url\":\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/\",\"name\":\"Jon Christoph Berndt - Branding Expert &#8211; Premium Speakers\",\"isPartOf\":{\"@id\":\"https:\/\/premium-speakers.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/premium-speakers.com\/wp-content\/uploads\/2025\/03\/jon-christoph-berndt-premium-speakers-01-foto-marian-wilhelm.jpg\",\"datePublished\":\"2018-05-03T09:27:19+00:00\",\"dateModified\":\"2025-03-24T09:49:25+00:00\",\"description\":\"Jon Christoph Berndt is the leading expert in Branding, Sales and turning customer into fans. Book Keynote Speaker Jon Christoph Berndt for your conference.\",\"breadcrumb\":{\"@id\":\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#primaryimage\",\"url\":\"https:\/\/premium-speakers.com\/wp-content\/uploads\/2025\/03\/jon-christoph-berndt-premium-speakers-01-foto-marian-wilhelm.jpg\",\"contentUrl\":\"https:\/\/premium-speakers.com\/wp-content\/uploads\/2025\/03\/jon-christoph-berndt-premium-speakers-01-foto-marian-wilhelm.jpg\",\"width\":2400,\"height\":1800,\"caption\":\"Jon Christoph Berndt Premium Speakers - leading specialist for profiling attention and marketing success\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/premium-speakers.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jon Christoph Berndt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/premium-speakers.com\/en\/#website\",\"url\":\"https:\/\/premium-speakers.com\/en\/\",\"name\":\"Premium Speakers\",\"description\":\"Agentur f\u00fcr Referenten Vermittlung\",\"publisher\":{\"@id\":\"https:\/\/premium-speakers.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/premium-speakers.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/premium-speakers.com\/en\/#organization\",\"name\":\"Premium Speakers\",\"url\":\"https:\/\/premium-speakers.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/premium-speakers.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/premium-speakers.com\/wp-content\/uploads\/2018\/03\/logo.png\",\"contentUrl\":\"https:\/\/premium-speakers.com\/wp-content\/uploads\/2018\/03\/logo.png\",\"width\":1534,\"height\":722,\"caption\":\"Premium Speakers\"},\"image\":{\"@id\":\"https:\/\/premium-speakers.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PremiumSpeakers\",\"https:\/\/x.com\/PremiumSpeakers\",\"https:\/\/www.instagram.com\/premium_speakers\/\",\"https:\/\/www.linkedin.com\/company\/premium-speakers\",\"https:\/\/www.youtube.com\/channel\/UCrb9-cJEYUpbyi6KMAmZlCQ\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jon Christoph Berndt - Branding Expert &#8211; Premium Speakers","description":"Jon Christoph Berndt is the leading expert in Branding, Sales and turning customer into fans. Book Keynote Speaker Jon Christoph Berndt for your conference.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/","og_locale":"en_US","og_type":"article","og_title":"Jon Christoph Berndt","og_description":"Jon Christoph Berndt is the leading expert in Branding, Sales and turning customer into fans. Book Keynote Speaker Jon Christoph Berndt for your conference.","og_url":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/","og_site_name":"Premium Speakers","article_publisher":"https:\/\/www.facebook.com\/PremiumSpeakers","article_modified_time":"2025-03-24T09:49:25+00:00","og_image":[{"width":2400,"height":1800,"url":"https:\/\/premium-speakers.com\/wp-content\/uploads\/2025\/03\/jon-christoph-berndt-premium-speakers-01-foto-marian-wilhelm.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@PremiumSpeakers","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/","url":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/","name":"Jon Christoph Berndt - Branding Expert &#8211; Premium Speakers","isPartOf":{"@id":"https:\/\/premium-speakers.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#primaryimage"},"image":{"@id":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#primaryimage"},"thumbnailUrl":"https:\/\/premium-speakers.com\/wp-content\/uploads\/2025\/03\/jon-christoph-berndt-premium-speakers-01-foto-marian-wilhelm.jpg","datePublished":"2018-05-03T09:27:19+00:00","dateModified":"2025-03-24T09:49:25+00:00","description":"Jon Christoph Berndt is the leading expert in Branding, Sales and turning customer into fans. Book Keynote Speaker Jon Christoph Berndt for your conference.","breadcrumb":{"@id":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#primaryimage","url":"https:\/\/premium-speakers.com\/wp-content\/uploads\/2025\/03\/jon-christoph-berndt-premium-speakers-01-foto-marian-wilhelm.jpg","contentUrl":"https:\/\/premium-speakers.com\/wp-content\/uploads\/2025\/03\/jon-christoph-berndt-premium-speakers-01-foto-marian-wilhelm.jpg","width":2400,"height":1800,"caption":"Jon Christoph Berndt Premium Speakers - leading specialist for profiling attention and marketing success"},{"@type":"BreadcrumbList","@id":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/jon-christoph-berndt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/premium-speakers.com\/en\/"},{"@type":"ListItem","position":2,"name":"Jon Christoph Berndt"}]},{"@type":"WebSite","@id":"https:\/\/premium-speakers.com\/en\/#website","url":"https:\/\/premium-speakers.com\/en\/","name":"Premium Speakers","description":"Agentur f\u00fcr Referenten Vermittlung","publisher":{"@id":"https:\/\/premium-speakers.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/premium-speakers.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/premium-speakers.com\/en\/#organization","name":"Premium Speakers","url":"https:\/\/premium-speakers.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/premium-speakers.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/premium-speakers.com\/wp-content\/uploads\/2018\/03\/logo.png","contentUrl":"https:\/\/premium-speakers.com\/wp-content\/uploads\/2018\/03\/logo.png","width":1534,"height":722,"caption":"Premium Speakers"},"image":{"@id":"https:\/\/premium-speakers.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PremiumSpeakers","https:\/\/x.com\/PremiumSpeakers","https:\/\/www.instagram.com\/premium_speakers\/","https:\/\/www.linkedin.com\/company\/premium-speakers","https:\/\/www.youtube.com\/channel\/UCrb9-cJEYUpbyi6KMAmZlCQ"]}]}},"_links":{"self":[{"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/speaker\/51698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/speaker"}],"about":[{"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/types\/speaker"}],"version-history":[{"count":0,"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/speaker\/51698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/media\/107049"}],"wp:attachment":[{"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/media?parent=51698"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/tags?post=51698"},{"taxonomy":"speaker-category","embeddable":true,"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/speaker-category?post=51698"},{"taxonomy":"speaker-topic","embeddable":true,"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/speaker-topic?post=51698"},{"taxonomy":"speaker-type","embeddable":true,"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/speaker-type?post=51698"},{"taxonomy":"speaker-gender","embeddable":true,"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/speaker-gender?post=51698"},{"taxonomy":"speaker-language","embeddable":true,"href":"https:\/\/premium-speakers.com\/en\/wp-json\/wp\/v2\/speaker-language?post=51698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}