{"id":51728,"date":"2018-04-29T12:44:24","date_gmt":"2018-04-29T10:44:24","guid":{"rendered":"https:\/\/premium-speakers.com\/speaker\/oliver-schumacher-en\/"},"modified":"2025-09-17T10:44:34","modified_gmt":"2025-09-17T08:44:34","slug":"oliver-schumacher","status":"publish","type":"speaker","link":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/oliver-schumacher\/","title":{"rendered":"Oliver Schumacher"},"content":{"rendered":"\n<p><strong>Oliver Schumacher is a B2B sales professional and keynote speaker \u2013 practical, clear and motivating.<\/strong><\/p>\n\n\n\n<p>With humorous anecdotes and his honest attitude, Oliver Schumacher inspires sales teams to confidently enforce prices, approach acquisition with ease and calmly overcome resistance. His lectures are particularly appreciated because they are not motivational events: instead, he speaks openly and self-critically about his own mistakes in everyday sales. This makes him come across as authentic and approachable to participants, who sense that he understands the reality of sales: sometimes demanding and exhausting, sometimes full of opportunities and successes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-oliver-schumacher-lecture-topics\">Oliver Schumacher lecture topics<\/h2>\n\n\n\n<p><strong>1. Get excited about sales \u2013 how to massively increase your success<\/strong><\/p>\n\n\n\n<p><strong>What successful salespeople really do differently: <\/strong>Successful salespeople often seem like natural talents \u2013 but in reality, there are clear principles, discipline and a trainable inner attitude behind their success. In this rousing keynote speech, participants learn how modern sales works today: practical, honest and without hackneyed clich\u00e9s.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p><strong>Contents:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What customers really value in good salespeople<\/li>\n\n\n\n<li>How modern acquisition works<\/li>\n\n\n\n<li>Mastering price negotiations with confidence<\/li>\n\n\n\n<li>Dealing calmly with rejection and setbacks<\/li>\n\n\n\n<li>Developing the right mental attitude in sales<\/li>\n\n\n\n<li>How customers like to buy \u2013 and become regular customers<\/li>\n<\/ul>\n\n\n\n<p>Participants gain fresh ideas for greater impact in sales, strengthen their self-confidence and learn to operate successfully even under pressure or headwinds. This enables them to conduct better conversations, close more deals and develop stronger customer loyalty in the long term.<\/p>\n\n\n\n<p><strong>2. Strong negotiation: How salespeople can master AI and price pressure<\/strong><\/p>\n\n\n\n<p>Price negotiations are facing radical change: artificial intelligence, real-time price comparisons and sophisticated purchasing tactics are putting massive pressure on salespeople. In this keynote speech by Oliver Schumacher, you will learn how to remain confident even in difficult situations, consistently enforce prices and win the customers who really suit you \u2013 for future-proof sales performance.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p><strong>Contents:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How buyers use AI today to build pressure<\/li>\n\n\n\n<li>AI-supported strategies that allow sellers to maintain the upper hand<\/li>\n\n\n\n<li>Psychological methods for convincingly defending prices<\/li>\n\n\n\n<li>Practical tips for successful price negotiations<\/li>\n\n\n\n<li>The 10 most common mistakes in negotiations \u2013 and how to avoid them<\/li>\n<\/ul>\n\n\n\n<p>Participants develop more confidence in price negotiations and present themselves with a clear attitude. They learn to communicate their value instead of rushing to give discounts \u2013 and thus become distinctive. At the same time, they learn how targeted preparation, modern negotiation strategies and continuous customer acquisition strengthen their position in the market and make them more independent.<\/p>\n\n\n\n<p><strong>3. How to succeed in acquisition while having fun<\/strong><\/p>\n\n\n\n<p>Cold? Hard? Annoying? \u2013 Put an end to the old image of acquisition! Many salespeople see acquiring new customers as a necessary evil, yet it is the basis for sustainable sales success. In this keynote speech by Oliver Schumacher, you will learn how acquisition can be achieved today in a light-footed, human and effective way \u2013 without platitudes, but with structure, personality and impact.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p><strong>Contents:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why traditional cold calling is outdated \u2013 and which approaches work today<\/li>\n\n\n\n<li>How to generate genuine interest with personality and relevance<\/li>\n\n\n\n<li>Typical mistakes in acquiring new customers \u2013 and how to avoid them<\/li>\n\n\n\n<li>The importance of preparation, opening the conversation and consistent follow-up<\/li>\n\n\n\n<li>How to maintain enthusiasm for acquisition despite rejection<\/li>\n<\/ul>\n\n\n\n<p>Participants develop a new enthusiasm and motivation for acquisition and gain confidence in initial contact. They learn how to arouse interest, build trust and secure qualified appointments without pressure. The result: a more proactive, self-assured approach to acquisition that not only initiates more conversations, but also significantly increases the chances of closing a deal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-about-oliver-schumacher\">About Oliver Schumacher<\/h3>\n\n\n\n<p>Since 2009, Oliver Schumacher has been inspiring audiences as a keynote speaker in sales \u2013 structured, well-founded and ideal for small and medium-sized companies. With over 1,300 reviews and an average rating of 4.66 stars, he stands for many years of experience and proven success.<\/p>\n\n\n\n<p>He studied business administration (FH) and speech science (M.A.) and has himself worked for over a decade with above-average success in B2B sales for a listed branded goods group in the field sales force.<\/p>\n\n\n\n<p>As the author of <strong>seven specialist books<\/strong> on topics such as price negotiation, acquisition and objection handling, he is one of the recognised voices in the German-speaking sales environment. His work \u2018Preisverhandlung\u2019 (Price Negotiation) is now one of GABAL Verlag&#8217;s long-selling titles.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price Negotiation, GABAL-Verlag, 6th edition<\/li>\n\n\n\n<li>What Many Salespeople Don&#8217;t Dare to Ask, Gabler Springer, 4th expanded edition<\/li>\n\n\n\n<li>Selling on Equal Terms, Gabler Springer, 3rd expanded edition<\/li>\n\n\n\n<li>No More Half Measures in Sales, BusinessVillage, 2nd edition<\/li>\n\n\n\n<li>More Success as a Beauty Service Provider, TopHair Verlag, 2nd edition<\/li>\n\n\n\n<li>The Anti-Stress Trainer for Salespeople, Gabler Springer<\/li>\n\n\n\n<li>Keen on Sales: How Your Customers Make a Profit and You Advance Your Career<\/li>\n<\/ul>\n\n\n\n<p>Wirtschaftsecho sums it up on page 7 of its 3\/24 issue: <em><strong>\u2018One of the best trainers in Germany\u2019.<\/strong><\/em><\/p>\n\n\n\n<p>Many salespeople have long been following him digitally: on his YouTube channel \u2018Oliver Schumacher \u2013 Your Sales Trainer\u2019, he openly and practically shares his experiences \u2013 now in the form of hundreds of videos that encourage and provide ideas that can be implemented immediately.<\/p>\n\n\n\n<p>He tells stories from real sales life \u2013 honestly, entertainingly and directly. Without PowerPoint, but freely on stage. His topics are effective because they come from real-life experience.<\/p>\n\n\n\n<p><strong>Oliver Schumacher is ideal for your sales event if\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You expect practical relevance and inspiration \u2013 no buzzwords, just proven strategies.<\/li>\n\n\n\n<li>You want your team to be immediately activated \u2013 motivated, with clear impulses for action in their everyday work.<\/li>\n\n\n\n<li>You are looking for new perspectives on price pressure, self-motivation and acquisition that go beyond standard knowledge.<\/li>\n<\/ul>\n\n\n\n<p><strong>In short: Oliver Schumacher gets your sales team moving \u2013 whether as a kick-off, highlight or powerful conclusion to your event.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No more half measures in Sales<\/p>\n","protected":false},"featured_media":50796,"menu_order":0,"template":"","tags":[17104,17106,17105,17107],"speaker-category":[16606,16605,16602],"speaker-topic":[16635,16644,16649,16652,16661,16643],"speaker-type":[16667,16668],"speaker-gender":[16670],"speaker-language":[16571],"class_list":["post-51728","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","tag-acquisition","tag-negotiations","tag-new-customer-acquisition","tag-sales-strategies","speaker-category-impact-performance","speaker-category-sales-marketing","speaker-category-trainer-workshops","speaker-topic-body-language","speaker-topic-motivation-strategy","speaker-topic-quality-service-excellence","speaker-topic-rhetoric-communication","speaker-topic-sales-professionals","speaker-topic-storytelling","speaker-type-keynote-speaker","speaker-type-trainer","speaker-gender-men","speaker-language-german"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Oliver Schumacher - Sales- and Marketing-Expert &#8211; Premium Speakers<\/title>\n<meta name=\"description\" content=\"Sales- and Marketing expert Oliver Schumacher stands for honesty in sales. 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