{"id":51944,"date":"2018-04-13T16:23:54","date_gmt":"2018-04-13T14:23:54","guid":{"rendered":"https:\/\/premium-speakers.com\/speaker\/birgit-gebhardt-en\/"},"modified":"2026-03-12T08:47:48","modified_gmt":"2026-03-12T07:47:48","slug":"birgit-gebhardt","status":"publish","type":"speaker","link":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/birgit-gebhardt\/","title":{"rendered":"Birgit Gebhardt"},"content":{"rendered":"\n<p><strong>Birgit Gebhardt is a trend researcher &amp; trend analyst with a focus on the \u201cFuture of the Working World\u201d.<\/strong><\/p>\n\n\n\n<p>The former managing director of the Hamburg Trendb\u00fcro brings together developments into plausible ideas of the future. Since 2012, she has been researching new models of networked business and work and advises cross-industry clients on the path to the New Work Order, whose areas of opportunity she describes in studies of the same name. As an impulse generator, she advises companies on their way into the networked work culture and supports them in the conception of new working worlds.<\/p>\n\n\n\n<p><strong>Spatial perception: where the physical office still has some catching up to do.<\/strong><\/p>\n\n\n\n<p>We perceive space through our senses, which are constantly reacting to our surroundings. This means that our perception has always been our key to the world. If the world is now changing rapidly, what do we perceive and how? If the built environment can be extended by virtual worlds &#8211; what experiences do we have in which worlds?<\/p>\n\n\n\n<p>And if our new work tools are now placed directly on our sensory organs so that we can orientate our ears and eyes with purpose &#8211; what new spaces of perception will this open up for us?<\/p>\n\n\n\n<p>Birgit Gebhardt shows how complex and smart our perception works and where the physical office still has to catch up in terms of its offerings for our learning and experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-birgit-gebhardt-lecture-topics\">Birgit Gebhardt Lecture topics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Social trends in the change of values<\/li>\n\n\n\n<li>Smart Cities, Real Estate &amp; Mobility<\/li>\n\n\n\n<li>New Work &amp; outlook on a human-centered work culture<\/li>\n\n\n\n<li>Retail, Experiences &amp; new worlds of learning and consumption<\/li>\n<\/ul>\n\n\n\n<p><strong>How will we live tomorrow? Recognizing opportunities \u2013 developing solutions<\/strong>.<\/p>\n\n\n\n<p>Birgit Gebhardt is the author of the book <strong>\u201c2037 \u2013 Our Everyday Life in the Future\u201d<\/strong> and former managing director of the Trendb\u00fcro supports clients from the media, consumer goods and mobility industries with communication strategies, new business development and innovation processes. Her public activities include future readings, trend lectures, moderations as well as her participation as an expert in panel discussions, jury sessions and workshops. Birgit Gebhardt condenses feasibility options from technology and research, pressing impulses from global competition, socio-political changes and cultural questions of the self-image of individuals and society into ideas about the future.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-selection-of-consulting-projects\">Selection of consulting projects:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2016: Impulse lectures and co-moderation of a multi-level think tank with divisional managers of a consumer goods corporation on new and rebuilding planning in Hamburg.<\/li>\n\n\n\n<li>2016\/17: Accompaniment of an IT company in the change process in agile organizational forms, creative methods and motivation including translation to the corporate culture in Zurich.<\/li>\n\n\n\n<li>2017: Monthly think tanks with the real estate of a Swiss telecommunications group on the future meaning and equipment of the office, including scenarios of what and how people will work in it in the future.<\/li>\n\n\n\n<li>2017\/18: Transfer of the \u201cNew-Work\u201d premises to the lived work culture as well as architectural expressions for a social network in Hamburg.<\/li>\n\n\n\n<li>2018\/19: Analysis of 14 megatrends and their consequences for the strategic orientation of a medium-sized retail company in NRW.<\/li>\n\n\n\n<li>2019: Analysis of office activities that will keep people busy in the future despite automation and AI, determined for \u2013 and with the HR development of \u2013 an energy company in Austria.<\/li>\n\n\n\n<li>2019\/20: Support in communication strategy in the digital transformation process of an international airline group.<\/li>\n\n\n\n<li>2020: Trend consulting for the new construction of a conference center of Jochen Schweizer Projects Holding GmbH in Taufkirchen<\/li>\n<\/ul>\n\n\n\n<p>Birgit Gebhardt was a member of the Bertelsmann Foundation\u2019s Commission of Experts from 2012-2015, focusing on \u201cWork and Life Prospects in Germany.\u201d She is a member of the Munich Circle, XING\u2019s \u201cNew Work\u201d Ideas Lab, and the Scientific Advisory Board of the Liechtenstein Foundation Zukunft.li.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-selection-from-research-and-publications\">Selection from research and publications:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cDiscourse as Corporate Culture\u201d; Birgit Gebhardt; Marketing Review St. Gallen, 5|2011.<\/li>\n\n\n\n<li>\u201c2037 \u2013 Our everyday life in the future\u201d; B. Gebhardt, J. Sporer, S. Wittorf; Edition K\u00f6rber Foundation, 2011.<\/li>\n\n\n\n<li>\u201cNew Work Order, departure into a new work culture\u201d; B. Gebhardt, F. H\u00e4upl; Trendb\u00fcro for bso, 2012<\/li>\n\n\n\n<li>\u201cNew Work Order, organizations in transition\u201d; Birgit Gebhardt | trend expert for bso, 2014<\/li>\n\n\n\n<li>\u201cLeadership fit for the future\u201d B. Gebhardt, Josephine Hofmann, Heiko Roehl; Bertelsmann Foundation, 2015.<\/li>\n\n\n\n<li>\u201cNew Work Order \u2013 Creative Learning Worlds\u201d; Birgit Gebhardt | trend expert for IBA (formerly bso), 2016<\/li>\n\n\n\n<li>\u201cNew Work\u201d trend dossier; Birgit Gebhardt | trend expert for forum gelb, 2017<\/li>\n\n\n\n<li>\u201eNew Work Order \u2013 The Human Factor@Work\u201c; Birgit Gebhardt | trend expert for IBA e.V. , 2020<\/li>\n\n\n\n<li>\u201cFuture Pics \u2013 Outlooks into our new living and working world\u201d; Birgit Gebhardt; GABAL, October 2021<\/li>\n\n\n\n<li>\u201eNew Work Order \u2013 Die Macht des Raums\u201c; Birgit Gebhardt | trend expert for IBA e.V. , 2021\/22<\/li>\n\n\n\n<li>\u201eNew Work Order \u2013 \u00a0Kollaboration mit KI\u201c; Birgit Gebhardt | trend expert for IBA e.V. , 2025<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birgit Gebhardt is a trend researcher &amp; trend analyst with a focus on the \u201cFuture of the Working World\u201d. The [&hellip;]<\/p>\n","protected":false},"featured_media":49551,"menu_order":0,"template":"","tags":[],"speaker-category":[16594],"speaker-topic":[16638,16634,16618,16624,16609],"speaker-type":[16667,16666],"speaker-gender":[16669],"speaker-language":[16572,16574,16571],"class_list":["post-51944","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-innovations-mega-trends-future","speaker-topic-artificial-intelligence-robotic","speaker-topic-consumption-trade","speaker-topic-energy-mobility","speaker-topic-society","speaker-topic-workplace-working-model-new-work","speaker-type-keynote-speaker","speaker-type-presenter","speaker-gender-woman","speaker-language-english","speaker-language-french","speaker-language-german"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Birgit Gebhardt is Trendscout &amp; Futurist | Premium Speakers<\/title>\n<meta name=\"description\" content=\"Birgit Gebhardt is trend researcher &amp; trend analyst. 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