{"id":52042,"date":"2018-06-07T09:59:03","date_gmt":"2018-06-07T07:59:03","guid":{"rendered":"https:\/\/premium-speakers.com\/speaker\/marcus-schoegel-en\/"},"modified":"2022-01-12T14:22:07","modified_gmt":"2022-01-12T13:22:07","slug":"marcus-schoegel","status":"publish","type":"speaker","link":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/marcus-schoegel\/","title":{"rendered":"Marcus Sch\u00f6gel"},"content":{"rendered":"<p>Marcus Sch\u00f6gel is associate professor of business administration with special focus on marketing at the University of St.Gallen (HSG) and director of the Institute of Marketing (IfM-HSG).<\/p>\n<h2>Academic education&nbsp;Marcus Sch\u00f6gel<\/h2>\n<p>Prof. Sch\u00f6gel studied at the TU Berlin and at the Free University of Berlin (Germany). He completed his doctoral degree as well as his habilitation at the University of St.Gallen.<\/p>\n<h2>Research focus and publications&nbsp;Marcus Sch\u00f6gel<\/h2>\n<p>His research focuses on the fields of strategic marketing, distribution, channel management, marketing innovation, and interactive media marketing. Prof. Sch\u00f6gel has also done research on current issues in marketing management and customer orientation and has completed several projects to these topics in cooperation with partner companies such as BMW, Henkel, Microsoft, McKinsey &amp; Company, Sony, TUI, SAP, Microsoft, PriceWaterhouseCoopers, Swisslife, Zurich or Hilcona.<\/p>\n<p>Prof. Sch\u00f6gel published more than 100 papers, articles and books covering topics such as strategic marketing, distribution and management of marketing innovations. Among the most important are: Innovation Driven Marketing, Interaktives Marketing, Management von Mehrkanalsystemen, Customer Relationship Management im Electronic Commerce und Principles of Channel Management.<\/p>\n<p>Prof. Sch\u00f6gel is a member of the editorial board of the Journal of Organizational Virtualness and of the board of review of EM-Electronic. He is also co-editor of the academic journal &#8220;Marketing Review St.Gallen&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcus Sch\u00f6gel is associate professor of business administration with special focus on marketing at the University of St.Gallen (HSG) and [&hellip;]<\/p>\n","protected":false},"featured_media":45257,"menu_order":0,"template":"","tags":[],"speaker-category":[16604,16605],"speaker-topic":[16632,16647],"speaker-type":[16667],"speaker-gender":[16670],"speaker-language":[16572,16571],"class_list":["post-52042","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","speaker-category-entrepreneurship","speaker-category-sales-marketing","speaker-topic-innovations","speaker-topic-online-marketing","speaker-type-keynote-speaker","speaker-gender-men","speaker-language-english","speaker-language-german"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marcus Sch\u00f6gel - Director of the IfM-HSG &#8211; Premium Speakers<\/title>\n<meta name=\"description\" content=\"Marcus Sch\u00f6gel - Managing Director IfM-HSG. 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