{"id":82471,"date":"2023-11-09T11:12:20","date_gmt":"2023-11-09T10:12:20","guid":{"rendered":"https:\/\/premium-speakers.com\/?post_type=speaker&p=82471"},"modified":"2024-01-16T08:13:57","modified_gmt":"2024-01-16T07:13:57","slug":"henry-coutinho-mason","status":"publish","type":"speaker","link":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/henry-coutinho-mason\/","title":{"rendered":"Henry Coutinho-Mason"},"content":{"rendered":"\n

Henry Coutinho-Mason is obsessed with answering the biggest question in business: “what will people want next?”<\/strong><\/p>\n\n\n\n

Henry Coutinho-Mason is one of the world\u2019s leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of “Trend- Driven Innovation<\/strong>“<\/a> , which lays out a simple, accessible approach to anticipating customer expectations. It forms the basis of TrendWatching\u2019s research, content & product that is used by 100,000 B2C professionals at hundreds of the world\u2019s leading brands.<\/p>\n\n\n\n

Henry\u2019s latest book “The Future Normal: How We Will Live, Work, and Thrive In The Next Decade”<\/a><\/strong>, is a handbook for visionaries featuring the thirty biggest ideas and instigators that will shape humanity\u2019s next decade. It was presented at SXSW in Austin in March 2023.<\/p>\n\n\n\n

Henry Coutinho-Mason lecture topics<\/h2>\n\n\n\n
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  • The Future Normal: Key emerging trends that will reshape [your industry].<\/strong><\/li>\n<\/ul>\n\n\n\n

    Henry\u2019s signature talk is a fast-paced dive into the key trends that will present innovation opportunities for your audience in the near future. The current versions of this keynote draw from Henry\u2019s new book, The Future Normal (written with 3-time WSJ bestselling author Rohit Bhargava and released in early 2023).<\/p>\n\n\n\n

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    • Thriving In The AI Era: Designing a people-first AI strategy<\/strong><\/li>\n<\/ul>\n\n\n\n

      This year it\u2019s AI. Last year it was the metaverse, web3 and crypto. Before that, it was social media and mobile. For over a decade, Henry\u2019s talks on how to think about new and fast-moving technologies have been enthusiastically received by executive audiences.<\/p>\n\n\n\n

      Henry\u2019s approach is a deceptively simple one \u2013 don\u2019t only focus on what\u2019s changing; instead identify what won\u2019t change for your customers. What are the basic human needs and wants that your customers will still look to your organization to cater to a decade from now?<\/p>\n\n\n\n

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      • Trend Driven Innovation: How to use cross-industry insights to anticipate emerging customer needs.<\/strong><\/li>\n<\/ul>\n\n\n\n

        The conventional ways of knowing what your customers will want next (such as using ever bigger datasets or qualitative research) are barely fit for purpose in a world that is ever more volatile, uncertain, complex, and ambiguous.<\/p>\n\n\n\n

        This terrifies most executives, but there’s a silver lining. It is possible to understand the direction of future trends and the opportunities they present, by looking at the very disruptive startups and game-changing innovations that create such volatility. How are these new innovations changing customer expectations? And how can you get ahead of your competitors by catering to those new expectations?<\/p>\n\n\n\n

        Based on Henry Coutinho-Mason\u2019s first book Trend-Driven Innovation<\/strong>, this talk unpacks the theory of how to become not just a trendspotter, but a trend doer. And while this theory forms the basis of TrendWatching\u2019s research, content & products which are used by 100’000 B2C professionals at hundreds of the world\u2019s leading brands, this is miles away from being a dry, data-driven speech. Instead, Henry brings in a unique and entertaining mix of global innovations examples to show exactly how the audience can spot what\u2019s coming next.<\/p>\n\n\n\n

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        • Building A Future-Proofed AI Strategy: An Executive\u2019s Guide to Navigating Rapid Change<\/strong><\/li>\n<\/ul>\n\n\n\n

          Format: Masterclass (available in-person, hybrid, or remote)<\/p>\n\n\n\n

          Generative AI is the biggest paradigm shift for a generation. Every company needs to have a clear and coherent strategy towards generative AI, or face being left behind. The big challenge is that no one knows where AI is headed (not even the people creating it!).<\/p>\n\n\n\n

          However, as the former Managing Director of TrendWatching, the world-renowned global consumer trend firm, Henry Coutinho-Mason has spent 10+ years helping clients understand, anticipate and act on fast-moving emerging technology trends, from the metaverse and Web3 right back to mobile and social technologies.<\/p>\n\n\n\n

          In this strategy masterclass, Henry shares a human-centric view of technology that will ensure you build an AI strategy that will remain relevant long into the future. And while some strategy sessions can be heavy on theory and light on tangible utility, Henry\u2019s use of real-world examples means this workshop is inspirational and immediately actionable.<\/p>\n\n\n\n