{"id":95902,"date":"2024-07-31T13:22:42","date_gmt":"2024-07-31T11:22:42","guid":{"rendered":"https:\/\/premium-speakers.com\/?post_type=speaker&#038;p=95902"},"modified":"2025-06-20T10:38:25","modified_gmt":"2025-06-20T08:38:25","slug":"marilyn-repp","status":"publish","type":"speaker","link":"https:\/\/premium-speakers.com\/en\/speaker-presenter\/marilyn-repp\/","title":{"rendered":"Marilyn Repp"},"content":{"rendered":"\n<p><strong>Out of the comfort zone, into the future! Retail expert Marilyn Repp is driving the industry forward. She accompanies companies into the digital future.<\/strong><\/p>\n\n\n\n<p>Marilyn Repp is regarded as one of the most important thought leaders in the German retail industry. She is a sought-after speaker, panellist and author of numerous columns. She analyses trends in terms of their future potential and asks the crucial question: <strong>Is this the future or can it go away?<\/strong><\/p>\n\n\n\n<p><em><strong>&#8220;The future is a mindset. Sustainability means being open to change. And change is the only answer to an ever faster changing world.&#8221;<\/strong><\/em><\/p>\n\n\n\n<p>Marilyn Repp sends clear messages. In her presentations, she breaks down digital trends and transforms them into concrete to-do&#8217;s &#8211; underpinned by many good examples. Her positive energy on stage makes complex topics tangible and motivates people to get to grips with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marilyn-repp-lecture-topics\">Marilyn Repp Lecture topics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The future of retail \u2013 5 theories for tomorrow<\/strong><\/li>\n<\/ul>\n\n\n\n<p>An inspiring look at the most important trends that are changing brick-and-mortar and digital retail \u2013 from platform strategies to community-driven business models.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Next Gen Commerce \u2013 How consumer behavior is changing and what to do now<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Gen Z and Gen Alpha consume differently: they discover products through creators rather than advertising, expect attitude rather than gloss, and buy out of conviction, not habit. This presentation shows how consumer behavior is changing radically \u2013 and what brands, retailers, and companies need to do now to remain relevant.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Community instead of target group \u2013 How brands create real connections<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Why community building is more than social media: This presentation shows how companies grow through belonging, exchange, and trust.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The courage to innovate \u2013 How to succeed in retail transformation<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Practical examples are used to show how companies are breaking new ground, overcoming barriers to innovation, and creating real added value with digital transformation.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Longevity &amp; lifestyle \u2013 new target groups, new markets<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A presentation on the growing market for health, longevity, and well-being \u2013 and how retailers and brands can already strategically occupy it today.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail &amp; tech \u2013 what&#8217;s coming, what&#8217;s staying?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>An overview of relevant technologies in retail \u2013 from AI and self-checkout to immersive store concepts \u2013 and what really resonates with customers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How communities generate sales \u2013 from trust to transactions<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Using concrete examples, this presentation explains how brands use communities to achieve customer loyalty, referral marketing, and increased sales.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>TikTok &amp; TikTok Shop \u2013 Is this the future or can it go away?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>TikTok is changing the way products are discovered, evaluated, and purchased \u2013 especially among Gen Z. But is there long-term potential for brands behind the hype? This presentation analyzes the opportunities and risks of TikTok Commerce, highlights best practices, and provides guidance for anyone considering whether to jump on board or opt out.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hey retail, what&#8217;s next?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>What comes after omnichannel, loyalty programs, and discount wars? In this presentation, we take a look at the next stage of retail development \u2013 data-driven personalization, retail media, community commerce, new store concepts, and a customer base that demands attitude. A wake-up call and a glimpse into the future.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>From search to discovery \u2013 how retail is changing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Google is yesterday&#8217;s news \u2013 today, customers discover products via feeds, friends, and For You Pages. This presentation shows how consumer behavior has changed: from active search to passive inspiration.<br>If you want to stay relevant, you have to let people discover you \u2013 via communities, creators, content, and context.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brave new world of experience \u2013 How retail is reinventing itself<\/strong><\/li>\n<\/ul>\n\n\n\n<p>From functional point of sale to emotional stage: Retail is facing a paradigm shift. This presentation shows how stores today are becoming spaces for experiences, where brand worlds, community bonding, and technology intertwine \u2013 and why customers still make the trip to the city center for this.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retailtainment in the digital age \u2013 who is leading the way?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Between showroom, livestream, and pop-up experience: retailtainment has long been more than just a buzzword. Using international best practices, this presentation shows how retail today cleverly combines entertainment, content, and commerce \u2013 and which formats really work to increase reach, frequency, and sales.<\/p>\n\n\n\n<p><strong>Marilyn Repp was enthusiastic about entrepreneurship from an early age. She herself comes from a family of entrepreneurs and learnt about the ups and downs of self-employment.<\/strong><\/p>\n\n\n\n<p>At the age of 17, Marilyn ran for her first political office and later for a seat in the Bavarian state parliament. She was involved in various committees and election campaigns. After studying political science and history and spending time in New York, Bombay and Italy, she finally moved to Berlin, where she now lives with her husband and son.<\/p>\n\n\n\n<p>For 10 years, she has been focussing on the digital transformation of companies, especially SMEs. In her presentations and impulses, she focusses on the future of retail.<\/p>\n\n\n\n<p><strong>Trends, innovations and technologies are her focus topics, as well as:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retail Innovation<\/li>\n\n\n\n<li>retail technology<\/li>\n\n\n\n<li>digitalisation<\/li>\n\n\n\n<li>Digital transformation<\/li>\n\n\n\n<li>SMEs<\/li>\n<\/ul>\n\n\n\n<p>Marilyn Repp set up the SME Digital Centre for Retail at the German Retail Association (HDE). This centre, which supports and assists companies with digitalisation on behalf of the Federal Ministry for Economic Affairs and Climate Protection, is an important point of contact for SMEs. Marilyn Repp is also co-founder of the Retail Garage in Berlin, where she works as a corporate influencer and community builder.<\/p>\n\n\n\n<p>With a degree in political science, she is passionate about the new and modern, as well as art, culture and cuisine. She loves sport and exercise, especially in the mountains. Her passions include yoga, running, cycling, swimming, skiing and hiking. Most important to her, however, is spending time with her family.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Out of the comfort zone, into the future! Retail expert Marilyn Repp is driving the industry forward. She accompanies companies [&hellip;]<\/p>\n","protected":false},"featured_media":95877,"menu_order":0,"template":"","tags":[16881,16956,16880],"speaker-category":[16587,16588,16604,16594,16597],"speaker-topic":[16638,16656,16634,16616,16942,16632,16655,16643,16609],"speaker-type":[16667,16665,16666,16668],"speaker-gender":[16669],"speaker-language":[16572,16571],"class_list":["post-95902","speaker","type-speaker","status-publish","has-post-thumbnail","hentry","tag-metaverse-2","tag-retail","tag-web3-2","speaker-category-generation-xyz-digital-natives","speaker-category-digitalisation-technology","speaker-category-entrepreneurship","speaker-category-innovations-mega-trends-future","speaker-category-online-speaker","speaker-topic-artificial-intelligence-robotic","speaker-topic-burnout-resilience-mental-health","speaker-topic-consumption-trade","speaker-topic-digital-transformation-digital-disruption","speaker-topic-diversity-inclusion","speaker-topic-innovations","speaker-topic-start-up","speaker-topic-storytelling","speaker-topic-workplace-working-model-new-work","speaker-type-interview-guest","speaker-type-keynote-speaker","speaker-type-presenter","speaker-type-trainer","speaker-gender-woman","speaker-language-english","speaker-language-german"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marilyn Repp - Retail Innovation Expert &#8211; Premium Speakers<\/title>\n<meta name=\"description\" content=\"Marilyn Repp is a thought leader in the German retail industry, expert and keynote speaker on retail innovation. 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