Chris Thaller – The „5 Premium Speakers Questions“

24. February 2023 – Astrid Berndt

Chris Thaller is Creative Lead and Co-Founder of Anything But Ordinary. The creative agency and consulting firm specializes in impact creation, sustainability, corporate culture and employer branding.

As Head of Creative Projects at adidas Runtastic, his “Run for the Oceans” initiative engaged people around the world to raise awareness for ocean conservation. Even adidas brand ambassadors Lionel Messi and David Beckham support this campaign.
Chris also hosts “The Tiger Talks” interview series, which focuses on the connection between business, corporate purpose and sustainability.

As a keynote speaker for sustainability, innovation and corporate culture, Chris Thaller inspires international audiences.

Chris Thaller in interview

1. What are the core subjects of your keynote speeches?

Chris Thaller:

My keynote speeches likely focus on topics related to sustainability, specifically in the context of the “adidas X Parley Run for the Oceans” campaign. This would include subjects such as environmental protection, responsible consumption and production, and the role of businesses in promoting sustainability.

My keynote “Bold Ideas for Big Impact” tells the story of the “adidas X Parley Run for the Oceans”. How an idea while stand up paddling led to one of the biggest sustainability brand campaigns in the world. It displays how a purpose-driven brand campaign led to increased product sales and which steps were needed to realize the moonshot idea.

How Digital Drives Purpose” is a thought-provoking keynote that explores the power of digital platforms in driving purpose-driven change and creating a sustainable future. In this keynote, you’ll discover how digital technologies can be leveraged to scale ideas and bring about positive impact on our world.

2. Which audience or which branch do you reach with your speech?

Chris Thaller:

Brand Marketers, Marketing Managers, Sustainability Experts, Managers B2C or D2C Branches, Sports, Health & Lifestyle Industries focusing on Generation Y & Z, Universitites, High Schools, International Brands

3. Are you a PREMIUM SPEAKER? Where do you get your insights from?

Chris Thaller:

Both my personal experience from realizing various sustainability campaigns and events. I also contribute my experience and knowledge as co-founder of a creative agency specialising in sustainability and corporate culture.

4. What will be in the future? Does «time» play an important role in your work?

Chris Thaller:

Patience and endurance are two of the main factors if you want to realize a moonshot idea. If not, someone else would already have done it! “There is nothing stronger, than an idea which’s time has come”, if you manage to develop an idea and then combine it with a new technology, new company etc. this creates completely different opportunities and can lift it to a completely other level.

5. Tell us your life motto? What do you want to give your listeners to take with them?

Chris Thaller:

Be Authentic – Be Bold – Be Open

Chris Thaller

Creative Lead and Co-founder Anything But Ordinary - Earth Optimist, Storyteller, Purpose Marketing, Moonshot Thinking