Sustainable sales training is characterised by its high practical content. Daniel Enz warns: “We go live – and with real customers! With his young and dynamic way he already inspired hundreds of thousands of people in his lectures & sales trainings with well-known customers in Germany, Austria, Italy and Switzerland. He belongs to the TOP 100 trainers in the D/A/CH region.
What are the core subjects of your keynote speeches?
– Dear customer, kiss my ass! – … isn’t that how we often feel as customers?
– The price makes me sweat! – How important is the price really? What are the most common mistakes in price negotiations?
– TurbolENZes – the 8 steps to sales success. From the ups and downs of salespeople in customer conversations.
– Speaker in Red Sneaker – My story. – How I became an internationally sales expert, what mistakes I made and what I learned from them. The 8 C’s for successful entrepreneurship.
Which audience or which branch do you reach with your speech?
Entrepreneurs, managers, salespeople, consultants, coachs/trainers from all industries.
Why are you a Premium Speaker? Where do you get your insights from?
Many people ask me: “Daniel, why did you become a sales trainer & speaker?” Well, I’ve been a salesman all my life and I’ve always done it with passion. My good fortune is that I switched from Textiles to Tourism, then to Finance and later to Media. I have always been at the forefront, I have always sold something and today I can reflect these experiences in numerous, true examples. For me, however, selling means much more than bringing products to customers. Successful salespeople know that life has many parallels to sales. Setting goals, choosing one’s own attitude, recognizing opportunities or the courage for self-reflection, to name only a few. So the future clearly lies in personal development. It forms the basis for successful salespeople. The cream with cherry on top are the sales techniques. A participant once said the following to me: “Daniel, a few days ago I went into another sales training course with a lot of fear, but this time with you as my new trainer. Today I am not only leaving the seminar as a better salesperson, but I have also learned a lot about myself, about my personality and for life – and I thank you for that. For such statements I am trainer & speaker. For that I get up every morning and go to work with pleasure.
What will be in the future? Does 'time' play an important role in your work?
Everything that can be digitised in the long term will be digitised. Period. This applies in particular to the consumer market (B2C) and to products that do not require intensive advice. There is no point for companies to put the sympathy number down or delay the whole e-commerce issue as long as possible. Ultimately, the worm must taste good to the fish and not to the angler, because at the end of the day the direction ist clear: “I as a customer decide when, where, how often and from whom I buy! The opportunities: We discover new business areas and question existing processes. The challenges: Data – the new currency of the future. Do we as a company actually succeed in collecting data and do we use it meaningfully? Some salespeople say that digitalization has made things easier, others say the opposite. The fact is: customers are much better informed today than they were 20 years ago. They often know even more than the salespeople themselves; that is the essential difference. For companies, that means that the way in which and when customers make decisions has changed. We call it the Customer Journey, which today starts much earlier. For salespeople, this means that they are not only pure knowledge-transmitters, but increasingly also relationship experts.