Barbara Hagedorn: When headwinds become a driving force for change

“You can explain it at length—or just get started and show that it can be done.”

This sentence describes Barbara Hagedorn better than any job description. She is an entrepreneur, a visionary, and a woman who has learned not to let resistance define her—but rather her attitude. Her story is not staged, but lived reality. And that’s exactly why she has such a powerful presence on stage.

A start that was anything but easy

When Barbara Hagedorn started selling tires in her early twenties, she was not welcome. “Hey kid, what are you doing here?” – this sentence is not symbolic, but reality. It marks the beginning of a journey that took her through traditionally male-dominated fields and shaped her in the place where leadership is most honest: in everyday life.

What others would have found discouraging was motivation for her. “I understood early on that respect is not given – it is earned through consistency and performance,” she says in retrospect. This attitude has been a constant throughout her career.

Barbara Hagedorn – Entrepreneurship with responsibility

The next major stage of her journey took her into the construction and demolition industry – once again, an environment where clear words, assertiveness, and decisiveness count. Over many years, Barbara Hagedorn played a key role in shaping the family business Hagedorn and consistently developed it further.

Under her leadership, the company grew to become:

• one of the largest demolition companies in the world,
• with over 2,000 employees,
• awarded the title of “Employer of the Future.”

But these figures are never an end in themselves for her. “Companies don’t grow through processes alone, but through people who feel seen,” is one of her central guiding principles. She does not exclude performance and humanity—on the contrary: she sees them as the basis for sustainable success.

Leadership means showing attitude—even when it gets uncomfortable

Barbara Hagedorn stands for a leadership culture that does not focus on harmony at all costs. She speaks openly about the fact that real change often creates friction. “If everyone is satisfied, nothing has usually changed yet,” she says – meaning the courage to make decisions that not everyone likes, but that are necessary.

As a speaker, she therefore does not talk about perfect leadership, but about real responsibility: about values, about mistakes, about learning by doing. Her style is clear, direct, and down-to-earth – without pathos or buzzwords.

New paths: FutureWE and looking ahead

After her operational time in the family business, Barbara Hagedorn founded FutureWE – a consulting company with a clear focus: supporting organizations in developing resilient cultures, clear leadership, and value-based entrepreneurship.

She brings her entrepreneurial experience to bear as well as her ability to inspire people. Through FutureWE, she accompanies management teams through change processes, supports cultural development, and acts as a sparring partner on equal terms. At the same time, she is active as an investor and promotes entrepreneurs who want to combine business with responsibility.

“The future is not created by fine words – but by decisions made today,” she sums it up.

Her particular strength: building bridges

What makes Barbara Hagedorn so special as a speaker is her ability to connect opposites:

tradition and the future. Economic efficiency and humanity. Clarity and empathy.

She builds bridges between generations, genders, and structures. In doing so, she always remains authentic. “As a woman, you often have to explain more than a man—or you just go ahead and let your actions speak for themselves,” she says. It is precisely this attitude that makes her credible—and inspiring.

Topics that Barbara Hagedorn brings to the stage

In her keynotes, Barbara Hagedorn speaks about, among other things:

• Diversity as a real economic factor
• Leadership in change processes
• Attitude, responsibility, and values
• Corporate culture as a competitive factor
• The courage to be clear instead of false harmony

Her presentations are energetic, thoughtful, and practical—always with the goal of motivating people to take action.

Book Barbara Hagedorn at Premium Speakers

Barbara Hagedorn is not a speaker who offers cheap inspiration. She is a voice for companies that are prepared to take responsibility – for people, for culture, for the future. Anyone who experiences her quickly senses that here is someone who not only calls for change, but has lived it.

“Leadership begins where you are prepared to show attitude – even against the wind.”

Book Barbara Hagedorn as a speaker for your event. You can reach our Premium Speakers booking team at: 1 (704) 804 1054 or barbara.hagedorn@premium-speakers.com