Oliver Schumacher is a B2B sales professional, keynote speaker, and author of seven specialist books. With his practical presentations, he inspires salespeople to confidently defend prices, approach acquisition with ease, and master purchasing tricks with confidence. With humor, honesty, and without clichés, he conveys principles for greater poise, clarity, and motivation in sales.
Since 2009, he has collected over 1,300 reviews and is considered one of the most experienced sales trainers in the German-speaking world. Off stage, he reaches salespeople through his YouTube channel with hundreds of practical videos. His keynotes “Bock auf Vertrieb” (Keen on Sales), “Stark verhandeln” (Negotiate Strongly), and “Erfolgreiche Akquise” (Successful Acquisition) prepare sales teams for price pressure, AI use, and new customer acquisition.
Interview with Oliver Schumacher:
1. What are the core subjects of your keynote speeches?
In my keynotes, I show sales professionals how to stand proudly behind their prices, handle price pressure with confidence, and shift from mere justification to compelling value-based arguments. I provide impulses for a modern approach to customer acquisition—one that builds trust instead of relying on empty promises—always guided by my principle: “Honesty sells.”
Beyond practical sales techniques, I focus on the inner strength needed in sales: dealing with rejection more calmly, gaining mental clarity before crucial meetings, and adapting communication to different personality types. Finally, I take a forward-looking perspective on how AI and digitalization are transforming sales—and how professionals can seize the opportunities they create.
2. Which audience or which branch do you reach with your speech?
Industries
- B2B sales with field service & complex products
- Industry & trade (mechanical engineering, construction, agriculture, medical technology)
- Services (project management, energy, IT, healthcare)
- Retail of branded & consumer goods under strong price pressure
- Commoditized products (e.g., cosmetics, food, building materials)
Typical Audience
- Field Sales & Key Account Managers – facing daily price and closing pressure
- Inside Sales Teams – key interface for customer contact, cross-selling, and service
3. Are you a PREMIUM SPEAKER? Where do you get your insights from?
I am a Premium Speaker because I provide my audiences not only with inspiration but also with concrete, field-tested tools they can apply immediately in their sales practice. My expertise is rooted in more than ten years of personal experience in B2B field sales for a publicly listed brand manufacturer—in an environment where customers could often buy the same products cheaper through wholesalers. That’s where I learned that true success doesn’t come from price, but from personality, clarity, and value.
Since 2009, I have worked as a sales trainer across diverse industries, continuously expanding my knowledge and sharpening my methods. On top of that, my publications with respected publishers have allowed me to refine and share my insights with a broader audience. This combination of hands-on experience, authenticity, and ongoing development makes me a speaker who doesn’t rely on clichés but delivers real impulses that lead to measurable sales success.
4. What will be in the future? Does «time» play an important role in your work?
For me, the future of sales is shaped by two seemingly opposite forces: speed and consistency. On the one hand, digitalization and artificial intelligence are accelerating change—customers are better informed, compare faster, and expect immediate responses. Sales professionals must learn to keep pace and use modern tools wisely.
On the other hand, consistency remains the key: relationships don’t grow overnight, trust is built through continuity and the reliability a salesperson demonstrates at every stage. I am convinced that true success belongs to those who can combine both—acting with agility and modernity, while never losing their values, authenticity, and long-term orientation.
5. Tell us your life motto? What do you want to give your listeners to take with them?
My life motto is: “Honesty sells.” Over the years in sales, I’ve learned that trust is the strongest currency—and customers immediately sense whether a salesperson truly stands by their word. That’s why I encourage my audiences to approach every conversation with clarity, authenticity, and pride in what they offer. Those who sell with honesty not only win deals but also build lasting relationships—and that is the true measure of success in sales.