Song Workshop for Financial Companies: When Strategy Becomes an Anthem
Figures can be explained. Strategy papers can be distributed. Values can be written into mission statements. But how do you embed a new corporate strategy, a cultural transformation or a merger project in a way that employees genuinely feel it – rather than simply understand it?
This is precisely the question that a growing number of HR managers and communications leaders in the financial sector are asking. The surprising answer: music.
Why the Financial Sector Benefits from Music in Particular
The financial sector is known for precision, a focus on facts and professional distance. And that is exactly why a shared musical experience can have such a powerful impact.
When a department at Raiffeisen, a cantonal bank or an insurance group does not simply attend a workshop but creates its own song together, something happens that no strategy deck can achieve: identification. Pride. Connection.
The format is called Team Baba – and behind it is the successful Swiss band Baba Shrimps, consisting of Adrian Kübler, Luca Burkhalter and Moritz Vontobel. They have been performing together for more than 15 years, have repeatedly reached the top of the Swiss charts, written Switzerland’s official Olympic song and played almost 1,000 concerts on international stages. With Team Baba, they bring their craft into the corporate world – and have already worked with companies including Raiffeisen, Zurich Insurance and Google. In 2025, a project realised together with the Burkhalter Group received the company’s internal Innovation Award.
The Formats at a Glance – Suitable for Every Group Size and Occasion
- The Audio Report – Your Annual Conference as a Song
Are you planning a leadership conference, a town hall meeting or a strategic kick-off? The Audio Report is the format that takes your event to an entirely new level.
Team Baba actively accompanies the entire day: they listen closely, pick up on key statements in sharp and engaging interludes, and make the atmosphere in the room audible. At the end of the event, they present an exclusive live performance in which the day’s core messages are condensed into a song – surprising, captivating and memorable.
The result: an emotional record that no PowerPoint presentation can replace. It can subsequently be used on the intranet, in follow-up meetings or at internal events.
Ideal for: Annual conferences, strategy processes, change-management events, cultural transformation projects
- The Song Workshop – Your Team Writes Its Own Song
The centrepiece of the programme: In professionally facilitated workshop stages, your team – from assistants to C-level executives – jointly develops its own corporate song. From the initial idea and the lyrics to the melody and the final studio recording.
The format is modular. You decide how far you want to take it:
- Boost: Team Baba comes to your location with a mini stage. In a compact format, participants create a unique team jingle – ideal for offsites, kick-offs or anniversary events.
- Studio: The jingle becomes a fully produced song. Your team experiences the recording process in a professional studio and works on the lyrics, message and sound.
- Journey: From the studio to the stage. The corporate song is rehearsed for a live performance – and performed together in front of colleagues, customers or partners.
No musical experience is required. Everyone can find a role: in the choir, as a solo vocalist, playing their own instrument – or behind the scenes, working on the lyrics and arrangement. The format works just as well for 10 participants as it does for 200.
Ideal for: Onboarding days, team development following mergers or restructuring, leadership development, employee anniversaries, employer-branding projects
- Live Act to Conclude the Event – Baba Shrimps on Your Stage
Optional: On request, Baba Shrimps can conclude your event with a live concert. After an intensive workshop or strategy day, this creates a seamless transition – from focused work to networking and a shared evening that will resonate for a long time.
What the Financial Sector Gains in Concrete Terms
For companies in the financial sector, it is essential that formats do more than entertain and deliver measurable added value. This value is created on several levels:
Emotional: Strategy, values and cultural transformation are not merely communicated – they are experienced and embedded.
Collaborative: Cross-functional teams that rarely work together in their everyday roles create something collectively. This builds bridges that continue beyond the event itself.
Sustainable: The result is tangible – your own song. Professionally mixed, mastered and suitable for a wide range of uses: internal communication, social media, events, onboarding videos or even your telephone hold music.
Documented: Every workshop format includes a high-quality making-of video that captures the creative process – a powerful asset for internal storytelling and employer branding.
Substantive Preparation: Employee Survey as an Optional Module
For companies wishing to use the workshop in an even more targeted way, Team Baba has developed a new approach together with the renowned market research institute gfs-zürich: Before the workshop, employees’ needs, wishes and uncertainties are collected through a short online survey. The anonymised findings are incorporated directly into the workshop – ensuring that the song not only sounds good, but also strikes the right chord.
Especially in the financial sector, where change processes are often associated with uncertainty, this is a valuable tool for making genuine sentiments visible – without confrontation, but with real impact.
Song Workshop with Team Baba – A Format That Takes the Financial Sector Seriously
Team Baba is not an entertainment act simply added to the end of a long conference day. It is a carefully designed and professionally facilitated format at the intersection of creativity, communication and team development.
For financial companies that understand that culture is not a side project – but the lever that moves everything else.
Would you like to book Team Baba for your next event?
Premium Speakers supports you from the initial idea through to implementation.
Send us a non-binding enquiry now: 1 (704) 804 1054 or team.baba@premium-speakers.com
About Team Baba: Behind Team Baba is the successful Swiss band Baba Shrimps – Adrian Kübler, Luca Burkhalter and Moritz Vontobel. They have been performing together for more than 15 years, have achieved multiple chart placements, written Switzerland’s official Olympic song and played almost 1,000 concerts around the world. With Team Baba, they bring this experience into the corporate world.