Diego De Nicola is a Swiss, Italian and Dutch national, who speaks seven languages and studied Economics and Philosophy at Stanford and Arizona State University. He was born in Zurich, Switzerland growing up in the Swiss-German region and later on in the Italian part, before moving to the USA.
After Diego De Nicola graduation he started his entrepreneurial career, founding his first company and consulting others in a variety of fields such as technology, fashion, healthcare, hospitality and more. Diego De Nicola has devoted over a decade to extensive research on human psychology, peak performance, mental training and the human mind (including numerous self-experiments). He is also a dedicated family man and a father of three, as well as a driven endurance athlete, racing in ironman triathlon.