Dr. Stefan Wachtel is a speech scientist and Germanist. As a speech trainer he trains and advises executives in free speech. How they speak powerfully, understandably and approachably to their audience. Because he says: ” there is NO GOOD MANAGEMENT WITHOUT GOOD PRESENTATION”. He has developed many of his methods himself, including the so-called “target sentence principle” – an instruction for skilful pointing. Stefan Wachtel has even published a book on this subject: The Target Principle: How to increase our impact by tinting
Stefan Wachtel in interview with Premium Speakers:
1. What are the core subjects of your keynote speeches?
My topic is leadership impact, for 22 years Executive Coaching with top managers – after seven years of work with ARD / ZDF presenters and at the same time three years of announcement training with Lufthansa pilots. I am a passionate mechanic, with many tangible methods, with levers and tools, but I have seen that none of this works if the clients are in the wrong film: in expert or typical German „bean counter“ mode. The right film calls the “executive mode”, like my penultimate book.
Before that I had destroyed a cliché via publishing the book “The Art of the Authentic”. The mode of action includes pointedness of words. This is the subject of my new book “Das Zielsatz Prinzip“ – REVERSED PYRAMID. All methods are proprietary; for example, I have been working with the REVERSED PYRAMID for almost 20 years. These three of my ten books provide the content for my keynotes.
2. Which audiance or which branch do you reach with your speech?
They are typically managers who want to make the next leap towards the „executive mode“ – people who want to move up to the next bigger role. The Speech “The Art of Authenticity” is suitable for everyone, very entertaining. The TED Talk is global, if possible for many people of all kinds.
3. Are you a PREMIUM SPEAKER? Where do you get your insights from?
I am TED Talker, the top class of international rhetoric. And I studied SPEECH science for four years, earned my doctorate in it, and have been doing SPEAK training and coaching for 27 years – mostly for stages. And I have written eight or nine books about it. Of course I SPEAK about it.
4. What will be in the future? Does «time» play an important role in your work?
Both: I have little time with clients who have little time, so my training methods have to be very efficient. And consistency and lasting effect is important to me: the clients want to use my methods (e.g. “The Target Set Principle”) and insights (“Executive Mode”) for a long time, they can do that, and the jointly developed contents of the speeches and answers can scale, often reusable many times over.