Wolfgang Frick – the “5 Premium Speakers Questions”

10. February 2021 – Mandy Weinand

Wolfgang Frick is a book author, speaker, trade and marketing expert with over 30 years of experience. His books are bestsellers and have been printed and sold in several editions. In his lectures, he talks, among other things, about the “Patient Brand – The malpractice in marketing” as well as about “Change Management in the Company – Does everything really have to be turned upside down?”

Stationary retail feels threatened by the ever-increasing growth of online retail. But is retail really dying out? Not according to retail expert Dr.Wolfgang Frick. In his lectures, the former head of marketing at the SPAR Group unleashes a fireworks display of impulses, examples, recommendations and checklists so that retailers can use their very own strengths to compete with online retail.

Wolfgang Frick in an interview with Premium Speakers:

1. What are the core subjects of your keynote speeches?

Wolfgang Frick:

I mainly talk about (food) retail, marketing, decisions, customer experience and brand management.

2. Which audiance or which branch do you reach with your speech?

Wolfgang Frick:

These are mainly CEOs, senior management from grocery or retail in general and service sectors.

3. Are you a PREMIUM SPEAKER? Where do you get your insights from?

Wolfgang Frick:

I provide over 30 years of retail and marketing experience. My refined rhetoric makes me a popular speaker who engages the audience and makes it easy for you to absorb and embrace my message.

On stage I combine the charm of a trained Austrian, the precision of a Swiss Army Knife and the blunt directness of a German.

The ideal mixture for an unforgettable event. And finally, I am a book author with 3 books.

4. What will be in the future? Does «time» play an important role in your work?

Wolfgang Frick:

My 3rd book “Online is beatable” is on the pulse of time – paired with steadiness. A real evergreen on the stage

5. Tell us your life motto? What do you want to give your listeners to take with them?

Wolfgang Frick:

“True greatness is decided in small things.”

“Decisions are exchange rates – you determine it yourself.”

“The market always gives the answer – demand it.”

Dr. Wolfgang Frick

Handels- und Marketing-Experte, Marketing-Sommelier