David Allison is an Expert on Corporate Culture, Human values, CEO of a global research company, Founder of the Valuegraphics Project and a bestselling author.
After many years of helping major brands connect with their target audiences, David Allison realized that traditional demographic data like age, gender, or income was no longer sufficient. Gender roles have shifted, behavior is no longer age-dependent, and money doesn’t reveal what truly matters to people. Instead, our values drive our actions.
David Allison Keynote Topics
Shared values connect people and influence their decisions. This insight led David to create the Valuegraphics Project, with the goal of measuring human values and developing a groundbreaking approach to inspire action through the power of shared values.
- Future of Work Keynote – The Superhuman Add-On to AI
Discover David Allison’s revolutionary values-based approach that helps people succeed alongside AI.
- Leadership Keynote – The Science of Values-Based Leadership
Harness the next evolution in values-driven leadership with a scientific breakthrough in understanding human values.
- Sales & Marketing Keynote – Boosting Sales by Being Human
Increase your marketing ROI and achieve explosive sales growth by leveraging human values, using insights from the world’s leading expert.
- Employee Engagement & Retention Keynote – Passion & Purpose – Not Ping Pong & Pizza
Explore the revolutionary, scientifically proven foundation for employee engagement, retention, and achievement.
“How can business embrace humanity? Values are the answer!”
Today, after conducting nearly one million surveys in 152 languages, David Allison is the world’s foremost expert on human values. He has authored two bestsellers and speaks globally. Organizations like PayPal, Lululemon, and the United Nations Foundation use his insights to connect with their audiences on a deeper, more meaningful level by honoring what people truly value.
David Allison coined the term Valuegraphics, which now appears alongside demographics in textbooks worldwide. His work has been featured in Forbes, INC Magazine, and the Harvard Business Review. His latest book “The Death of Demographics”, has been praised by critics as “convincing, insightful, and revolutionary.”
David Allison has developed a powerful new way to solve challenges and seize opportunities: by focusing on what truly matters to us our values.
His inspiring talks and masterclasses, combined with groundbreaking insights, make every presentation a unique and unforgettable experience.