Expert Corporate Culture & Leadership, Entrepreneur & Bestselling Author

David Allison is an Expert on Corporate Culture, Human values, CEO of a global research company, Founder of the Valuegraphics Project and a bestselling author.

After many years of helping major brands connect with their target audiences, David Allison realized that traditional demographic data like age, gender, or income was no longer sufficient. Gender roles have shifted, behavior is no longer age-dependent, and money doesn’t reveal what truly matters to people. Instead, our values drive our actions.

Shared values connect people and influence their decisions. This insight led David to create the Valuegraphics Project, with the goal of measuring human values and developing a groundbreaking approach to inspire action through the power of shared values.

Davis Alison current lecture topics

  • New Guiding Principle for Conflict Resolution and Engagement

United we thrive. Divided we fail. How to turn conflict into collaboration. Using unique data from the Valuegraphics Project, David Allison demonstrates how shared values can foster connection and understanding, regardless of differing opinions. This keynote provides concrete strategies to transform conflicts into collaboration and achieve common goals.

  • Leadership Masterclass – The Personal Values Compass

The masterclass “The Personal Values Compass” offers leaders a unique opportunity to discover their core values through a personalized assessment and use them as a leadership tool. Through interactive sessions and tailored results, participants learn how their values shape decisions and behavior, gaining practical tools to lead with purpose, build trust, and foster collaboration. This approach enables sustainable impact and effective leadership through deeper self-awareness.

  • New Guiding Principle for Public Opinion Engagement

The keynote “Flipping the Script” demonstrates how organizations can change public opinion and build trust by deeply understanding the core values of their audience. David Allison leverages exclusive data from the Valuegraphics Project to create tailored strategies and messages that resonate emotionally and drive lasting impact. With inspiring stories, interactive moments, and actionable insights, this transformative keynote offers a clear roadmap to fundamentally enhance public perception.

Further lecture topics

  • Future of Work Keynote – The Superhuman Add-On to AI

Discover David Allison’s revolutionary values-based approach that helps people succeed alongside AI.

  • Leadership Keynote – The Science of Values-Based Leadership

Harness the next evolution in values-driven leadership with a scientific breakthrough in understanding human values.

  • Sales & Marketing Keynote – Boosting Sales by Being Human

Increase your marketing ROI and achieve explosive sales growth by leveraging human values, using insights from the world’s leading expert.

  • Employee Engagement & Retention Keynote – Passion & Purpose – Not Ping Pong & Pizza

Explore the revolutionary, scientifically proven foundation for employee engagement, retention, and achievement.

“How can business embrace humanity? Values are the answer!”

Today, after conducting nearly one million surveys in 152 languages, David Allison is the world’s foremost expert on human values. He has authored two bestsellers and speaks globally. Organizations like PayPal, Lululemon, and the United Nations Foundation use his insights to connect with their audiences on a deeper, more meaningful level by honoring what people truly value.

David Allison coined the term Valuegraphics, which now appears alongside demographics in textbooks worldwide. His work has been featured in Forbes, INC Magazine, and the Harvard Business Review. His latest book “The Death of Demographics”, has been praised by critics as “convincing, insightful, and revolutionary.”

David Allison has developed a powerful new way to solve challenges and seize opportunities: by focusing on what truly matters to us our values.

His inspiring talks and masterclasses, combined with groundbreaking insights, make every presentation a unique and unforgettable experience.

Oliver Stoldt' opinion on David Allison
Human values, a positive corporate culture and appreciation for his team, partners and customers. David Allison embodies this attitude in his lectures and masterclasses. David Allison talks about living values and is convinced that, despite all the economic challenges, this is partly responsible for the long-term success of companies. Book David Allison for lectures and workshops with The Premium Speakers Bureau.