Seven steps to find the right keynote speaker

26. November 2024 – Mandy Weinand

Finding the right keynote speaker for an event can be a challenging task. However, with a structured approach based on the seven unavoidable steps to decision making, namely: Perceive, Process, Forecast/Project, Decide, Act, Result and Impact – this process becomes efficient and purposeful.

We will show you how these seven steps to finding the right keynote speaker can be applied to the process – from enquiry to booking to the completed event.

Seven steps to decision-making: How to find the right keynote speaker

1. Perceiving – Inquiry

The first step begins with the inquiry. The need often arises when companies or organizations plan an event and realize they require an inspiring speaker.
Example: An inquiry reaches us via the website, and we respond according to our promise within one hour with a phone call.

2. Processing

In this step, the details of the inquiry are processed by gathering and organizing information about the event.
Example: A comprehensive questionnaire is created to clarify all relevant aspects:

  • Who (company and contact person)?
  • When and where will the event take place?
  • Is it a recurring event?
  • How many participants are expected, and what type of event is planned?
  • Topics and preferred speaker?

This information forms the foundation for selecting suitable speakers.

3. Forecasting/Planning

This phase involves planning the requirements the speaker must meet to deliver maximum value.
Example: Together with the client, we define:

  • What are the three key takeaways for participants?
  • What added value should the speaker provide for the organizer?
  • Is there a budget framework that must be adhered to?

The results of these considerations lead to a clear goal.

4. Proposals & Decision

After evaluating all the information and preferences, a decision is made for a speaker or a narrowed-down selection.
Example: Based on the collected data, we prepare an offer. This includes:

  • Thematic and budget-oriented suggestions,
  • Links to speaker profiles, media, and conditions.

If desired, a pre-booking call is organized to clear up any final uncertainties.

5. Acting – Contract & Briefing Call

At this stage, the decision is implemented.
Example: The client confirms the booking, and we, as the agency, prepare the booking confirmation and contract. A detailed briefing call between the client and the speaker is organized to discuss the event’s content and structure.

6. Result: Event Day

The big day has arrived: The speaker performs at the event and delivers the desired content.
Example: The event is successfully conducted, and participants benefit from the three defined takeaways.

7. Impact – Feedback

After the event, the impact is evaluated. Was the choice of speaker successful? Were the goals achieved?
Example: We collect feedback from both parties – the client and the speaker. This feedback helps us continuously improve the quality of our services.

The search for the ideal speaker requires a structured approach. By applying the seven steps to decision-making, we ensure the process is transparent, efficient, and goal-oriented. With a clear focus on your event’s needs, you are guaranteed to find the speaker who will inspire your audience and leave a lasting impression.

Do you have any questions or would you like to book a speaker directly? Step 1 starts with the enquiry. Write to us: welcome@premium-speakers.com or give us a call: 1 (704) 804 1054