Dr. Steffi Burkhart explains the Gen Y – a whole new we-culture

“To continue this list, just let me add that we also don’t  want to work but instead, want to have loads of fun,” she adds, In fact, this generation is likely to astonish many recruiters and superiors, because the good old bonus at the end of the year, motivator number one for many generations, just leaves the Gen Y yawning.

Dr. Steffi Burkhart explains this as follows: “On of the things baby-boomers learned was: first the work, then the pleasure.” The Gen Y simply asks: Why can’t we it both – at the same time?

Through the glasses of Gen Y

Looking throug her Gen Y glasses, she wants to contribute to mutual understanding. From the perspective of Generation Y, she aims to inspire people, to set impulses and shape the transformation of the business world

Asked about the differences between the other generations, she explains that Gen Y is the first generation to have grown up in the digitally networked world. This affects their thinking and acting. For example, a whole new “We-culture” would have emerged. Today, for example, co-working and share-economy are no longer foreign words. The Gen Y wants to work together in projects in a team and does not have to be on the road as a single fighter, she says.

No single fighters, but individualists

At the same time, her generation would strive for individualism. “We are the first generation to grow up in a time of multipoptivity.” Edgy CVs are the new normal, the goal of climbing the career ladder as quickly as possible is no longer considered to be a top priority.

The Gen Y would like to have fun at work and the feeling to be taken seriously. The exchange on the same level is important to them. She explains, that the wish to be treated equally would have their root in the democratic education of their parents. She also admits that, of course, that strong desire might lead to conflicts in a conservative working environment. “In a professional context, of course different beliefs, paradigms, values and habits would meet,” she says, adding that this has of course always been the case.

Performance? Sure, but only if the fun part is not missing

Working creatively needs an activate right hemisphere. She is convinced that this just works once you love what you do. When the joy of work is given, their generation would be willing to compromise and perform.

For Gen Y, work would be less the traditional work, but rather the desire to want to work and be able to work. The status symbols of this generation are the “soft” values like a nice atmosphere, teamwork, flexible working hours and work places and possibilities for further education. In the end, the art would be to meet the individual needs of the young people. If an employee is able to do that, anything becomes possible.

Interested in learning more? Book Dr. Steffi Burkhart for your next event. For further information please contact: steffi.burkhart@premium-speakers.com