Julius van de Laar: The architect of modern campaign strategies

“If you don’t just inform people, but inspire them, you can create real change.” Julius van de Laar

Julius van de Laar once said this during one of his lectures – and it describes exactly what drives him. It is a passion for reaching people, mobilizing them and making common goals a reality. But how do you become one of the most sought-after campaign strategists in Europe?

Imagine this: A young German stands in a small campaign center somewhere in the USA. All around him is a jumble of phones, databases and motivated volunteers. It is 2008, and the world is watching Barack Obama’s historic presidential campaign. In the middle of it all: Julius van de Laar, then in his early twenties, as part of a team that was to revolutionize political communication. This experience changed everything for him.

Who is Julius van de Laar?

He began his career at an international level. As part of Barack Obama’s campaign team in the 2008 and 2012 presidential election campaigns, he gained valuable experience in the USA, a country known for highly professional and innovative campaigning. There, he not only learned the art of grassroots organizing, but also the strategic use of data and digital tools.

After returning to Germany, he brought this expertise to numerous projects – from political campaigns to non-profit organizations and companies. Julius van de Laar stands for strategic excellence combined with a deep understanding of social dynamics.

Julius van de Laar’s approach: strategy meets humanity

Grassroots organizing is a central pillar of his work. This involves mobilizing people on the ground, empowering them and thus building a movement from below.

“Campaigns win elections, but people create change,” van de Laar emphasizes in his lectures.

But it is not only the interpersonal level that plays a role: Julius van de Laar also relies on data-driven strategies. By using modern analysis tools and targeted communication, he creates campaigns that guarantee not only efficiency but also emotional resonance. What sets him apart is his relentless focus on breaking down complex structures and developing clear strategies that can be implemented. “It’s not about collecting data, but about drawing the right conclusions from it to move people,” he explains.

He combines technical expertise with a human touch. His work is based on understanding target groups precisely – their concerns, hopes and motivations. This is the only way to create messages that really resonate.

Keynote speaker with a global perspective

As a sought-after speaker, Julius van de Laar inspires his audiences with real-life stories and in-depth insights into the mechanisms of successful campaigns. His talks range from the importance of digital tools and the power of mobilization to how companies can learn from political campaigning.

What sets him apart from others is his unique ability to not only shed light on the technical and strategic side of campaigns, but to place them in a wider social context.

His audiences leave the room with a heightened awareness of how communication can bring about real change. A particular highlight of his talks are his vivid anecdotes from his formative years on the Obama campaigns, which impressively demonstrate how ideas become movements.

Why Julius van de Laar is the perfect partner for your campaign

Whether you are planning a political campaign, want to increase the visibility of your organization or want to place a strong message – Julius van de Laar brings the necessary know-how to the table.His way of working is:

• Individual: each campaign is unique and tailored to specific needs.
• Innovative: The use of the latest technologies and creative approaches ensures a competitive advantage.
• Practice-oriented: With his many years of experience, he knows what works – and what doesn’t.

He always keeps an eye on the “big picture” without losing sight of the small, crucial details. From message design to technical implementation, each of his strategies is designed to achieve maximum impact.

Learning from one of the best

In addition to his work as a consultant, Julius van de Laar offers workshops, seminars and training courses. Participants learn how to sharpen their messages, mobilize people and create lasting change. These offers are ideal for organizations, companies and teams that want to develop further.

The training courses go far beyond traditional campaign knowledge. They provide insights into psychological mechanisms, the strategic use of data and how to make a big impact with limited resources. He not only imparts knowledge, but also the motivation and tools to put this knowledge into practice.

More than a strategist

Julius van de Laar is more than a campaign consultant – he is a bridge builder between vision and implementation. His work shows that successful campaigns are no coincidence, but the result of hard work, precise planning and a deep understanding of the target groups.

If you want to take your campaign to the next level, Julius van de Laar is your contact. Contact us today and find out how you can turn your vision into reality with his support: +1 (704) 804 1054 or julius.van.de.laar@premium-speakers.com