Lars Behrendt – The “5 Premium Speakers Questions”

13. June 2024 – Astrid Berndt

Lars Behrendt is a leading expert in the field of innovation and founder of the innovation agency Granny&Smith. With over 15 years of experience, he has specialized in developing breakthrough solutions for leading companies such as IBM, BMW and Volkswagen. He has written down his expertise in his book “Get Real Innovation” and teaches at Jacobs University, among other places..

Lars Behrendt is a sought-after speaker at international conferences, where he shares his unique methods and practical experience. His mission is to actively shape the future through sustainable innovation and to inspire companies to achieve transformative change.

Interview with Lars Behrendt:

1. What are the core subjects of your keynote speeches?

Lars Behrendt:

Innovation, innovation strategy, innovation management, rapid prototyping, acceleration, start-ups, entrepreneurship, digital transformation, disruption, change, company foundation, potential development, digitalization, digital marketing, digital communication, customer centricity, influencers, artificial intelligence, quantum computing, engineering, diversity, mobility, smart energy, sustainability, new work, Linkedin, personal branding, corporate influencers, B2B marketing

2. Which audience or which branch do you reach with your speech?

Lars Behrendt:

Corporate clients are usually groups that want / need to become more innovative, faster, more agile and often don’t know how.

3. Are you a PREMIUM SPEAKER? Where do you get your insights from?

Lars Behrendt:

17 years of experience as managing partner of Granny&Smith Innovationlabs, 700 projects, numerous DAX companies supported. Taken on and savored every faux pas in the world 😉

4. What will be in the future? Does «time» play an important role in your work?

Lars Behrendt:

Without innovation, we will have no future. In Germany in particular, we urgently need to find new ways to catch up again. Away from perfectionism and towards short, maximum one-week experiments.

5. Tell us your life motto? What do you want to give your listeners to take with them?

Lars Behrendt:

Innovation doesn’t have to take years or cost millions – test before invest!

Lars Behrendt

Innovator, Influencer & Entrepreneur - CEO Granny&Smith GmbH & Co. KG