Finding the right keynote speaker for an event can be a challenging task. However, with a structured approach based on the seven unavoidable steps to decision making, namely: Perceive, Process, Forecast/Project, Decide, Act, Result and Impact – this process becomes efficient and purposeful.
We will show you how these seven steps to finding the right keynote speaker can be applied to the process – from enquiry to booking to the completed event.
Seven steps to decision-making: How to find the right keynote speaker
1. Perceiving – Inquiry
The first step begins with the inquiry. The need often arises when companies or organizations plan an event and realize they require an inspiring speaker.
Example: An inquiry reaches us via the website, and we respond according to our promise within one hour with a phone call.
2. Processing
In this step, the details of the inquiry are processed by gathering and organizing information about the event.
Example: A comprehensive questionnaire is created to clarify all relevant aspects:
- Who (company and contact person)?
- When and where will the event take place?
- Is it a recurring event?
- How many participants are expected, and what type of event is planned?
- Topics and preferred speaker?
This information forms the foundation for selecting suitable speakers.
3. Forecasting/Planning
This phase involves planning the requirements the speaker must meet to deliver maximum value.
Example: Together with the client, we define:
- What are the three key takeaways for participants?
- What added value should the speaker provide for the organizer?
- Is there a budget framework that must be adhered to?
The results of these considerations lead to a clear goal.
4. Proposals & Decision
After evaluating all the information and preferences, a decision is made for a speaker or a narrowed-down selection.
Example: Based on the collected data, we prepare an offer. This includes:
- Thematic and budget-oriented suggestions,
- Links to speaker profiles, media, and conditions.
If desired, a pre-booking call is organized to clear up any final uncertainties.
5. Acting – Contract & Briefing Call
At this stage, the decision is implemented.
Example: The client confirms the booking, and we, as the agency, prepare the booking confirmation and contract. A detailed briefing call between the client and the speaker is organized to discuss the event’s content and structure.
6. Result: Event Day
The big day has arrived: The speaker performs at the event and delivers the desired content.
Example: The event is successfully conducted, and participants benefit from the three defined takeaways.
7. Impact – Feedback
After the event, the impact is evaluated. Was the choice of speaker successful? Were the goals achieved?
Example: We collect feedback from both parties – the client and the speaker. This feedback helps us continuously improve the quality of our services.
The search for the ideal speaker requires a structured approach. By applying the seven steps to decision-making, we ensure the process is transparent, efficient, and goal-oriented. With a clear focus on your event’s needs, you are guaranteed to find the speaker who will inspire your audience and leave a lasting impression.
Do you have any questions or would you like to book a speaker directly? Step 1 starts with the enquiry. Write to us: welcome@premium-speakers.com or give us a call: 1 (704) 804 1054