Cawa Younosi is a leading German HR executive, recognised as a LinkedIn TOP Voice and one of the “40 HR Minds” as well as a leading HR influencer in Germany. At SAP Germany, he made a name for himself with his innovative leadership style.

With his philosophy that companies must take the needs of their employees into account, Younosi has significantly shaped the world of work. Born in 1975 and a refugee to Germany, he first established himself as an expert in labour law. Until October 2023, he headed the global HR organisation at SAP, where he promoted a work culture based on trust. Younosi is also known for his efforts to promote the integration and professional inclusion of refugees.

Cawa Younosi Lecture topics

 Who Cares?! Truth before majority before hierarchy!

  • How do you create and maintain a culture of creativity and trust in a corporate context?
  • How do you get employees to dare to step out of their comfort zone?
  • How do you create space for unconventional thinking and innovative approaches?

 Increase employee engagement and trust in managers despite the crisis?
 Not just sunshine diversity

Cawa Younosi: “Above all, managers need emotional intelligence to build a good relationship with their team.”

Today, Cawa stands like no other for a rethink in the world of work and in dealing with employees. For him, the individual needs and life situations of people take centre stage, not the requirements of dusty and long-outdated corporate principles. So he establishes a regulars’ table for fathers, organises a dog-walking service for his staff and makes management with 75% working hours the new standard.

His most important resource: trust in his employees, because that creates personal responsibility. And from this comes success. He himself is the best proof of this. With his life, Cawa Younosi stands for the change in culture and values that he wants to bring about in companies. He is driven by his can-do mentality: just get started and do it! Even the things that nobody has done before.

Cawa Younosi also impresses at podiums, panels and staff meetings. In 2020, LinkedIn named him Top Voice; in the same year, the specialist magazine “Personal-Magazin” voted him “Germany’s HR Influencer No.1”.