Claudia Lässer – Positive Leadership, Public Speaking Skills and Resilience
Claudia Lässer is a CEO, media manager, federally certified organisational mentor and an expert in positive leadership, public speaking skills and change management. For more than 20 years, she has been working at the intersection of leadership, media, communication and personal development.
As CEO of Entertainment Programm AG, Claudia Lässer is responsible for the blue Sport and blue News services at blue. Together with her team, she has been shaping Switzerland’s largest sports TV offering for over ten years. In doing so, she combines strategic corporate management with a clear understanding of what people need to take on responsibility, help shape change and realise their potential.
Her experience ranges from media production and programme planning, through entrepreneurial roles, to leading large teams in a dynamic and highly competitive environment. In addition to her practical management experience, she is a federally certified organisational mentor and coach.
Claudia Lässer speaking topics
- Positive Leadership – Empowering people. Unlocking potential.
Leadership does not start with the team – it starts with the leader themselves.
As a CEO, mentor and long-standing leader, Claudia Lässer combines the latest insights from positive psychology with more than 20 years’ leadership and management experience. She demonstrates how self-leadership, inner attitude and trust lay the foundations for sustainable business success.
In her talk, she explains how leaders can create an environment in which people take responsibility and contribute their skills through a focus on strengths, a shared ‘why’, psychological safety and transparent communication.
Teams that feel secure, communicate openly with one another and pursue a shared goal can act with greater courage, think more innovatively and remain high-performing even in challenging situations. Positive leadership is therefore not merely a feel-good programme, but an effective leadership approach for organisations that wish to combine performance with humanity.
Using personal stories, concrete examples and practical insights, Claudia Lässer explains how Positive Leadership empowers people, transforms corporate cultures and enables long-term success.
- Impact and Public Speaking Skills – A Presence That Convinces
‘You cannot not communicate.’ Paul Watzlawick’s well-known axiom is more relevant than ever in a world full of meetings, presentations, video conferences and public appearances.
Even before a person has uttered a single word, the person opposite has already formed an impression: competent or uncertain, approachable or aloof, credible or unconvincing. Body language, voice, facial expressions, clothing and inner attitude have a decisive influence on how a person is perceived.
Claudia Lässer demonstrates, drawing on scientific research and practical experience, how this impact arises – and how it can be consciously shaped. This is not about playing a role or putting on an act. The focus is on an authentic presentation in which inner attitude and outward presence are in harmony.
Through the principle of embodiment, conscious work on voice and body language, and targeted presence techniques, participants develop greater confidence and persuasiveness. The insights gained can be put into practice immediately: in client meetings, during a presentation, on stage, in a leadership role or at a crucial job interview.
- Resilience – Leading Resilient Teams to Success
Change, intense pressure to perform and uncertainty are part of everyday life for many organisations. Resilience is therefore becoming a key competence – not just for individual staff members, but for entire teams and organisations.
But what role do leaders play in building a resilient team? And what conditions do people need to remain capable of taking action, motivated and connected to one another, even in stressful situations?
Claudia Lässer presents the latest insights from theory and practice on individual and organisational resilience. She demonstrates how leaders can provide guidance, build trust and create a culture in which stress, mistakes and uncertainties are discussed openly.
In doing so, she makes it clear that resilience does not mean enduring every strain without complaint. Resilient teams recognise challenges at an early stage, make conscious use of their resources and work together to find constructive solutions. Clear communication, personal responsibility, psychological safety and a strong shared goal form the basis for this.
Participants receive practical insights to help them strengthen their team’s resilience and manage change processes with greater confidence.
Claudia Lässer – Leadership begins with one’s own attitude
Her talks focus on people. Claudia Lässer is convinced that sustainable performance is not achieved through control and pressure, but through trust, guidance, psychological safety and a consistent focus on strengths. Her practical experience shows that: A leadership culture based on the principles of positive psychology can facilitate change processes, foster innovation, increase job satisfaction and sustainably strengthen team performance.
Claudia Lässer does not merely discuss leadership models. She draws on her own professional experience, sharing insights into challenging change situations, business decisions and her day-to-day collaboration with a variety of personalities. She combines scientifically grounded approaches with concrete examples and immediately applicable insights.
As an experienced speaker and media professional, Claudia Lässer also understands just how crucial personal impact is for successful leadership and communication. She demonstrates how inner attitude, body language, voice and presence interact – and why presenting oneself authentically does not mean leaving one’s impact to chance.
Her talks are inspiring, approachable and practical. Claudia Lässer empowers her audience to rethink leadership and personal impact.
Book Claudia Lässer as a speaker
Claudia Lässer combines in-depth leadership expertise with many years of management experience, strong media skills and an empathetic, credible stage presence. Her talks are ideal for executive events, management conferences, corporate functions, HR conferences, leadership programmes and events focusing on transformation, communication and personal development.
She speaks about leadership not from a distance, but from the day-to-day experience of a CEO. In doing so, she provides executives and teams with practical tools to empower people, successfully shape change and enable sustainable performance.