Expert New Work, Entrepreneur, Consultant, Coach, Ex-CMO

Dr. Michael Trautmann is an entrepreneur, management consultant and ex-CMO. His commitment is focused on promoting and developing individual clients, teams and entire companies in the context of New Work.

As co-founder of NWMS GmbH, with experience as a consultant, trainer, coach and sought-after keynote speaker, Michael Trautmann makes a significant contribution to the discourse on modern working environments. He regularly shares his knowledge and insights as co-host of the podcast “On the Way to New Work”.

After completing his degree in business administration and a doctorate in ecology-oriented marketing, he began his professional career at Bossard Consultants. His career took him through management positions at Springer & Jacoby and as Global CMO at Audi to the founding of the advertising agency kempertrautmann together with André Kemper, which later became thjnk AG. Michael Trautmann is co-founder of Hyrox, the world’s first fitness competition for everyone.

Michael Trautmann lecture topics

Examples of possible lecture topics. The titles are always formulated tailormade.

New Work

  • On the Way to New Work – A Journey We Didn’t Book
  • New Work Masterskills – What we need for the future of work


  • In Search of Purpose
  • Why Purpose Driven Companies are more successful


  • Habits – The key to change and to transformation


  • New Work Needs New Leadership
  • The Comeback of the Servant Leader
  • The competencies of modern leaders

Likewise, Michael Trautman speaks on marketing, branding, strengths-based work, sports marketing.

He has received numerous awards for his work, such as “Man of the Year” (horizont), Top 40 under 40 in European Marketing, Global Newcomer Agency of the Year and LinkedIn Top Voice. In the more than 400 episodes of his podcast, he has spoken with business leaders, innovative thinkers and scientists (including Harvard, Stanford, INSEAD, St. Gallen) about the future of work.

Michael Trautmann is also co-author of the book “On the Way to New Work”, which was published in 2022 and became a bestseller. Since April 2024, he has also co-hosted the generational podcast “Zoomer meets Boomer” together with his son Oskar.

Oliver Stoldt' opinion on Michael Trautmann
Michael Trautmann is an absolute authority on New Work, the workplace of the future and change management. Michael Trautmann is not a typical consultant, but gives hands-on inputs and tips and accompanies companies during implementation and transformation. Book Michael Trautmann for presentations and workshops with The Premium Speakers Agency.