Felix Behm is an expert on Generation Z and Generation Alpha, a keynote speaker, and a bestselling author.
For more than ten years, he has been showing companies how to not only attract, develop, and retain young people as employees and trainees, but also how to inspire long-term loyalty among them as customers.
His presentations bridge the gap between the lives of young people and the key challenges facing companies: recruiting talent, leadership, training, employer branding, marketing, sales, and customer loyalty. Felix Behm explains why young target audiences make decisions differently, what builds trust, and how companies can remain relevant—without resorting to clichés or artificial attempts to appear youthful.
His experience ranges from career guidance and university teaching to leadership and human resources topics, as well as consulting for companies across various industries. In addition, for several years he served as a mentor and project consultant to students at Freie Universität Berlin, helping them turn their own business ideas into real companies—from the initial concept through positioning to reaching out to their first customers. As a result, he understands the expectations of young target audiences not only from the perspective of the professional world but also from that of young founders who need to understand markets and attract customers.
As an author, podcaster, and sought-after speaker, he combines in-depth analysis with concrete, immediately actionable insights.
Felix Behm Lecture topics
- Attracting the Next Generation of Customers: How Companies Stay Relevant to Young People.
How do we build relevance and trust with future customers today? Generation Z isn’t just the next generation entering the workforce—it’s already a key customer group today and determines which brands will remain relevant tomorrow.
Young people grow up with constant choice, digital comparability, and high price sensitivity. They get their information from social media, reviews, and their personal networks. However, what matters most isn’t loud advertising or short-term trends, but trust, transparent offers, good value for money, and a hassle-free customer experience.
Felix Behm shows how companies can attract young customers and retain them long-term—without artificially trying to appear younger or chasing after them.
Presentation Topics:
1. Generation Z as a Customer Base
- How young people make decisions, compare options, and trust brands
- Why customer acquisition today means long-term customer loyalty tomorrow
- What distinguishes Generation Z from Generation Alpha
2. Trust, Price, and Relevance
- Why transparency, value for money, and simplicity are key factors
- The role of reviews, recommendations, and social media
- How brands can remain credible instead of just trying to appear “young”
3. Communication and Customer Experience
- How companies can engage young target audiences in a way that’s understandable and relevant
- Why service and digital experiences are more important than individual campaigns
- How the first point of contact turns into long-term loyalty
Your Benefits:
- A clear understanding of the expectations and decision-making behavior of young customers
- Concrete insights for marketing, sales, communication, and customer service
- Ideas on how companies can build trust, relevance, and loyalty with the next generation of customers
Additional Presentation Topics:
- Generation Z & Alpha – What Makes Them Tick and How to Tap Into Their Potential
One in three companies is already struggling to find enough qualified young talent. In this presentation, you’ll learn what it takes to win over Generation Z and lead them successfully.
- Generational Clash – Understanding and Bridging Differences with Humor
Whether you’re a parent, an employee, or a representative of the younger generation: In this keynote, Felix Behm highlights the challenges and opportunities involved in interacting with different age groups. So that, for example, you can finally learn to understand your children better.
His expertise is now in high demand on TV, radio, and in newspapers. With his podcast “Generation Z-Talk,” he has already reached thousands of decision-makers and executives. DAX-listed companies such as “Deutsche Bank,” “DB Schenker,” and the Federal Ministry for Economic Affairs and Climate Action have already booked him. In 2022, he also became the German Public Speaking Champion (as recognized by the global public speaking organization Toastmasters International).
Felix Behm is also the father of a teenage daughter and is personally familiar with the challenges of dealing with Generation Z.