Andreas Hackethal is one of Germany’s leading experts on personal finance, financial well-being, and the future of financial advice.
Anyone seeking to understand how people think and act when it comes to money—and how they can make better financial decisions—cannot afford to overlook Andreas Hackethal.
As a professor at Goethe University Frankfurt, director of the Center for Financial Studies, author, and founder of the financial planning app Seasn, he combines academic excellence with tangible benefits for individuals, companies, and financial institutions.
His lectures demonstrate why financial decisions are rarely purely rational—and how people can nevertheless make better financial decisions. Hackethal explains how to build wealth today, how financial independence can be realistically planned, and how banks, insurers, employers, and educational institutions need to rethink the topic of money. In a well-founded, accessible manner—and with plenty of “aha” moments—he translates cutting-edge research into concrete insights for everyday life, consulting, customer experience, and strategy.
Andreas Hackethal – Presentation Topics
- The New Keys to Financial Success
How people today build and protect wealth and make better financial decisions.
- Financial Well-being
How financial stress arises—and how employers, financial service providers, and individuals can effectively counteract it.
- The New Tectonics of Investment Advice
Why trust alone is no longer enough, and how measurable customer value is becoming the decisive factor for success.
- Digital. Emotional. Informed?
How social media, finfluencers, and AI are changing customers’ financial behavior.
- My Financial DNA
How personality, background, and psychology shape our relationship with money.
- The Success Factors of Modern Financial Education
Why traditional financial education often fails—and which new solutions truly reach people.
After completing his studies in the United States and while pursuing his doctorate and postdoctoral qualification in Frankfurt, he worked for ten years as a banker and management consultant on national and international projects. Since 2008, he has been a professor of personal finance at the House of Finance at Goethe University Frankfurt. He served as chair of the BaFin Advisory Board, was a member of the Stock Market Experts Commission at the Federal Ministry of Finance, and currently advises the World Economic Forum and the European Commission, among others.
His research appears in leading international journals, including the American Economic Review and the Journal of Finance. At the heart of his work is a question that affects businesses, policymakers, and households alike: How can people make better financial decisions—and what role do advice, digital tools, psychology, regulation, and education play in this?
With his financial guide “Dein Financial Lifestyle Code” and the free financial education and financial planning app Seasn, Hackethal makes scientific insights accessible to a broad audience. As an expert, he is a regular contributor to ARD, ZDF, SAT.1, SPIEGEL, ZEIT, FAZ, and Handelsblatt.
On stage, Andreas Hackethal combines scholarly depth with clear language, relevant examples, and concrete actionable insights. His lectures are analytical, inspiring, and tailored to specific audiences: from exclusive client events to executive and sales gatherings to large-scale conferences. More than 30 teaching awards, the distinction of “Germany’s Professor of the Year,” and excellent participant feedback attest to his ability to convey complex topics in a way that is understandable, engaging, and effective.