The Top Speaker Pyramid – From ‘Informational’ to ‘Transformational’ Speaker

28. October 2025 – Mandy Weinand

In the world of public speakers, there are significant differences – both in terms of the impact and the goal of their performance. The ‘Top Speaker Pyramid’ shows how speaker types can be classified into four levelsfrom the base to the top of the impact scale.

Top Speaker Pyramid - Speaker Types - Premium Speakers

1. Informational Speaker – The Base

The informational speaker stands at the base of the pyramid.

Their main task is to convey knowledge and facts in an understandable way.

They are experts in their field and ensure that complex topics become tangible for the audience.

Examples: specialist lectures, training courses, seminars.

We offer you a choice of three top informational speakers for your conference:

Peter Bofinger – Economist and monetary policy expert. Excellent first-hand information on the state of the nation in finance and economics.

Sophie Hundertmark – Generative AI & chatbot expert; what’s new on the digital market and how companies can use generative AI and agents correctly.

Keren Elazari – The Friendly Hacker, also known as k3r3n3. Keren focuses on the latest security technologies, AI and cyber security. Her legendary TEDx talk is one of the most viewed TED talks on cyber security and hacker attacks.

2. Motivational speaker – the driving force

A motivational speaker goes beyond simply imparting knowledge. They want to activate the audience emotionally and inspire them to take action. They often address topics such as personal development, perseverance and success. They motivate people to step out of their comfort zone and tackle their goals.

We offer you a choice of three top motivational speakers for your conference:

Bernhard Heusler – A team always wins. Excellent parallels between top-level sport and business. Highly motivating for your teams at kick-offs and team meetings.

Patricia Kelly – Live singing of ‘An Angel’ on stage, the Kelly Family story and powerful messages. Standing ovations and emotions guaranteed. Pure motivation.

Nicolas Hamilton – Born with cerebral palsy, which affects the mobility of his leg muscles, Nicolas Hamilton masters everyday life and racing. In lectures, he talks about his personal story, motivation, overcoming challenges and the lessons in teamwork that his sport brings with it.

3. Inspirational speaker – Inspiration

The inspirational speaker speaks to the heart. They inspire through authentic stories, visions and values that touch others. The aim is to motivate people to change their perspective and see new possibilities. Inspiration comes from role models and emotional depth.

We offer you a choice of three top inspirational speakers for your conference:

Anders Indset – Norwegian economic philosopher and bestselling author. His incredible knowledge of global interconnections in the digital world makes Anders Indset one of the best keynote speakers worldwide.

Christian Wehner – Brilliant lectures on what we can learn from children, what we have forgotten and what we should definitely re-learn. Pure inspiration. Christian’s story and his learnings.

Kristina Vogel – multiple world champion and Olympic champion, accident and wheelchair. Kristina is mastering life anew and winning in her new life. Not just respect and recognition, but across the board. Top inspirational speaker.

4. Transformational speaker – The top of the pyramid

At the top is the transformational speaker. He goes beyond information, motivation and inspiration – because he accompanies real change.

A transformational speaker:

  • contributes to the transformation process through valuable lectures,
  • supports companies and organisations in establishing new ways of thinking and structures,
  • and accompanies them on their path of further development in the long term.

They combine knowledge, emotion and vision to create a lasting effect and offer important impact for you personally or for your company.

We offer you a choice of three top transformational speakers for your conference:

Benjamin Bargetzi – Know-how of the very best. Neuroscience meets digitalisation. Former Amazon, former Google, World Economic Forum. Benjamin Bargetzi offers impact, knowledge and fresh ideas for corporate transformation processes.

Mike Evans– 34 of the Fortune 50 are his clients. He is a visionary for the interface between artificial intelligence (AI) and human potential. What impact will AI have on the future of work? Mike offers solutions to accelerate change while creating an optimal work culture.

Dr Uve Samuels – Expert in radical innovation and transformation. He encourages teams to rethink and take action, provides concrete approaches and accompanies you and your company through the transformation process. His motto: ‘Get started.’

Not sure which type of speaker would be right for your event? At Premium Speakers, we are happy to advise you and find the ideal speaker for you and your event.

Contact us on: 1 (704) 804 1054 or welcome@premium-speakers.com