Expert in Touchpoint-Management, Client Loyalty & Referral Marketing

Anne M. Schüller is a management thinker, keynote speaker, multiple award-winning bestselling author and business coach. She is regarded as Europe’s leading expert in touchpoint management, client loyalty and referral marketing.

Speaking Topics Anne M. Schüller

  • Communications in the future: more digital, more human, more emotional
  • Touchpoint Management and Customer Journey: customer relations in the digital era
  • Surviving in the referral society: how to turn your customers into fans
  • The future trend in customer loyalty: how to win and keep loyal customers and active referrers

She is one of the most in-demand speakers in German-speaking countries. She held executive roles in sales and marketing at various national and international service industry companies for more than 20 years and is the recipient of several awards. In 2015, Anne M. Schüller was inducted into the German Speakers Association (GSA) Hall of Fame.

She has written 12 books on management; further publications include the Touchpoints audiobook editions and Das Touchpoint-Unternehmen as well as five further audiobooks. She is considered a pioneer of touchpoint management in German-speaking countries. counts her among the most influential management thinkers. She received the 2008 Swiss Business Book Award for her publication Kundennähe in der Chefetage (Customer Focus in the Boardroom). Her bestseller Touchpoints received the 2012 SME Book of the Year and Deutscher Trainerbuchpreis awards.

Two years later, Das Touchpoint-Unternehmen was the recipient of the Management Book of the Year accolade. Anne M. Schüller writes regular columns and articles for business and industry publications. She is one of the most frequently cited experts on customer-related topics. She is also one of the 10 best speakers in German-speaking countries (2010 Conga Award). She delivers outstanding and inspirational keynote addresses and power presentations on the topics of customer loyalty, touchpoint management, leadership in the new world of business, referral marketing and emotional selling at congresses, conventions and corporate events. She also holds Power workshops on these topics.

Anne M. Schüller is a guest lecturer at the University of St. Gallen (Institute for Public Services and Tourism), the BAW Munich (Bayerische Akademie für Werbung und Marketing) and the Management Center Innsbruck (MCI). Other lectureships include the Hochschule Deggendorf (MBA programme for strategic marketing) and the Steinbeis University in Berlin.

Her clients include the German, Austrian and Swiss business elite, such as SiemensForum, IBM, Porsche, BMW, Audi, BITKOM, Sage Software, Allianz, Zurich Insurance, Gothaer, Generali, A1 Mobilkom, Swisscom, Vodafone, TUI, Erste Bank, Swiss Post, Rewe, Spar, Intersport, Expert, Wellendorff, Wempe, Douglas, Bitburger, Vapiano, L’Oréal, Amgen and Sparkassenverlag.