Expert in Strategy & Innovation, Author The Blue Ocean Strategy

Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy at INSEAD, one of the world’s top business schools. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.

Renée Mauborgne along with her colleague Chan Kim was named the #1 Management Thinker in the World by Thinkers50. She is the first woman ever to secure the top spot on the Thinkers50 list of global thought leaders. Renée Mauborgne was also named among the world’s top 5 best business school professors by MBA Rankings.

Renée Mauborgne Speaking Topics

  • The Blue Ocean Strategy
  • Shifting your Organization from the Red Ocean to a Blue Ocean
  • Creating a Leap in Value at Lower Costs
  • Creating a Business Strategy that sets you apart

She has received numerous academic and management awards including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, the Eldridge Haynes Prize, awarded by the Academy of International Business and the Eldridge Haynes Memorial Trust of Business International, for the best original paper in the field of international business among others.

Renée Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum.

Renée Mauborgne is #1 Management Thinker in the World.

Renée Mauborgne has published numerous bestselling articles in Harvard Business Review, Academy of Management Journal, Management Science, Organization Science, Strategic Management Journal, Administrative Science Quarterly, Journal of International Business Studies, MIT Sloan Management Review, and others. She also has published numerous articles in The Wall Street Journal, The Wall Street Journal Europe, The New York Times and The Financial Times, among others. Mauborgne is a world’s top bestselling author at the Case Centre and the recipient of numerous Case Centre awards including “The Global Top 10 Bestselling Case Writers.”

Renée Mauborgne is the co-author of the global bestseller Blue Ocean Strategy (Harvard Business Review Press, 2005, expanded edition 2015) and the indispensable follow-up, Blue Ocean Shift (Hachette Books, 2017). Blue Ocean Shift is the New York Times and #1 Wall Street Journal Bestseller. It is also an USA Today Bestseller, Los Angeles Times Bestseller, and an International Bestseller. Amazon selected Blue Ocean Shift as a “Best Business and Leadership Books of 2017.” Blue Ocean Shift is also the winner of “The Best Leadership and Strategy Book of 2017” by 800-CEO-READ and the #1 business book of 2017 by Library Journal. Apple iBooks called it “one of the biggest books of the year.” Just over two years out, and Blue Ocean Shift is already being published in over 30 languages. To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2800 universities in over 100 countries across the globe.

Organizations that open up new value-cost frontiers don’t have customers. They have Fans.

Blue Ocean Strategy has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 46 languages and is a bestseller across five continents, hitting over 300 bestseller lists across the globe. The Financial Times called it “one of the bestselling business books of the century” and The Economist called it “the most successful book on business master-planning”. Blue Ocean Strategy is selected as one of the 40 most influential books in the History of the People’s Republic of China (1949-2009) along with Adam Smith’s The Wealth of Nations and Milton Friedman’s Free to Choose.

Create and capture new demand and leave the competition behind.

Renée Mauborgne co-founded the Blue Ocean Global Network (BOGN), a global community of practice on the Blue Ocean family of concepts. BOGN embraces academics, consultants, executives, and government officers.