Claudia Lässer is a CEO, media manager, mentor and expert in positive leadership, public speaking skills and resilience. For more than 20 years, she has combined leadership experience with in-depth knowledge of communication, media and personal development.
As CEO of Entertainment Programm AG, her responsibilities at blue include blue Sport and blue News, and she leads teams in a dynamic, highly competitive environment. She knows from her own experience what leaders need to provide guidance to people – even in times of change, uncertainty and intense pressure to perform – and to lead them to lasting success.
In her talks, Claudia Lässer combines scientific insights from positive psychology with concrete experiences from her day-to-day professional life. She discusses self-leadership, trust and psychological safety, as well as personal impact, authentic presence and resilient teams. In a practical, inspiring and credible way, she demonstrates how modern leadership empowers people, unlocks potential and enables high performance.
An interview with Claudia Lässer
1. What are the core subjects of your keynote speeches?
In my talks, I discuss:
1. Positive Leadership – Empowering People. Unlocking Performance.
Leadership begins with yourself.
As a CEO, mentor, and executive leader, Claudia Lässer combines the latest insights from Positive Psychology with more than 20 years of leadership and management experience. She demonstrates how self-leadership, mindset, and trust create the foundation for sustainable success.
In her keynote, Claudia bridges scientific research with real-world leadership experience. She shows how strengths-based leadership, a shared sense of purpose, psychological safety, and transparent communication empower teams to take ownership, drive innovation, and achieve outstanding performance together.
Through inspiring stories, practical examples, and actionable takeaways, Claudia demonstrates how Positive Leadership empowers people, transforms organizational culture, and creates lasting business success.
2. Executive Presence & Impact – Communicate Before You Speak
“You cannot not communicate.” Paul Watzlawick’s famous axiom is more relevant than ever.
Long before we say our first word, people have already formed an impression: trustworthy or not, confident or uncertain, competent or not. Drawing on scientific research, Claudia explains how body language, voice, and appearance shape our impact—and how we can consciously influence it.
By strengthening our inner mindset, applying the principles of embodiment, and mastering executive presence, participants develop authentic influence and confidence—whether in leadership, client meetings, on stage, or in high-stakes conversations.
3. Resilience – Leading Strong Teams Through Change
How can leaders build teams that remain resilient, motivated, and high-performing in times of uncertainty and constant change?
Drawing on the latest research and her own leadership experience, Claudia shares practical strategies for strengthening resilience—both individually and across teams. She demonstrates how leaders can foster psychological safety, build mental strength, and create a culture where people not only navigate challenges—but grow through them.
2. Which audiance or which branch do you reach with your speech?
In Positive Leadership, these are:
CEOs & Executive Teams
Senior Leaders & Managers
HR, People & Culture Professionals
Entrepreneurs
Healthcare Organizations
Industrial & Manufacturing Companies
Financial Services
Public Sector Organizations
For Executive Presence & Impact:
Leaders & Managers
Sales Teams
Emerging Leaders & High Potentials
Entrepreneurs
Consultants
Legal Professionals
Politicians & Public Officials
Women’s Leadership Programs
Moderators, Presenters & Speakers
And on the subject of resilience:
Leaders & Managers
Organizations Undergoing Change
Healthcare Organizations
Technology Companies
Banks & Insurance Companies
Transformation Teams
HR & People Professionals
I reach participants from a range of sectors:
Media & Entertainment
Telecommunications
Financial Services & Insurance
Healthcare & Hospitals
Industrial & Manufacturing
IT, Digital & Technology
Retail & Consumer Goods
Energy & Infrastructure
Tourism, Hospitality & Events
Sports Organizations & Associations
Public Sector & State-Owned Enterprises
Education & Higher Education
3. Are you a PREMIUM SPEAKER? Where do you get your insights from?
I firmly believe that people do not follow positions—they follow people.
That is why every keynote I deliver begins where great leadership and lasting impact truly start: with yourself. My insights are not only grounded in research, but also in my daily experience as CEO of Entertainment Programm AG, more than 20 years of leadership and stage experience, and my qualification as a certified business mentor.
I combine evidence-based principles from Positive Psychology with hands-on leadership experience. As CEO, I lead an organization of around 100 employees and am responsible for the strategic development of blue Sport and blue News. At the same time, I have spent more than two decades on stage and in front of the camera as a moderator, keynote speaker, and trainer. This unique combination enables me to translate complex concepts into inspiring, practical, and immediately applicable insights.
I do not offer simple formulas or one-size-fits-all solutions. Instead, I share authentic experiences, practical tools, and actionable ideas that empower people, strengthen leadership, and help organizations achieve sustainable success.
4. What will be in the future? Does «time» play an important role in your work?
Technology, artificial intelligence, and new ways of working are transforming the workplace at an unprecedented pace. Organizations are becoming more efficient, automated, and data-driven. Precisely because of this, the qualities that make us uniquely human are becoming even more valuable: empathy, trust, self-leadership, resilience, and the ability to build meaningful, lasting relationships.
The more intelligent technology becomes, the more important personal connections, emotional experiences, and trusted relationships will be. People do not simply want information—they want to feel understood, inspired, and emotionally engaged. This is true for leadership just as it is for businesses, brands, and customer relationships.
I continue to learn every day through my role as CEO, through meaningful conversations with people, and by staying closely connected to the latest scientific research. Because I believe that great leadership and lasting impact are not destinations—they are continuous journeys of growth. The future belongs to those who combine technological innovation with genuine humanity.
5. Tell us your life motto? What do you want to give your listeners to take with them?
Impact starts from within.
I am convinced that we can only truly inspire others if we start with ourselves – with a clear mindset, a genuine interest in people, and the courage to take responsibility.
If there is one thing I would like my audience to take away, it is this: the future does not belong to those who know everything – but to those who are prepared to learn, build trust and empower others.
Artificial intelligence will fundamentally transform the world of work. Yet the more intelligent the technology becomes, the more valuable the qualities that set us apart as human beings will become: empathy, trusting relationships, face-to-face interactions and the ability to connect with others on an emotional level.
Each of us makes an impact – every day. The question is not whether we make an impact, but what sort of impact. That is why it is worth consciously working on our own attitude, remaining curious and empowering others. Because lasting success arises where performance and humanity come together.