Communication, Trends, Future & Moderator

Andreas Wochenalt, born on May 3rd, 1968 in Vienna, is working since October 2013 as Executive Creative Director at Serviceplan India. Within the agency group Andreas Wochenalt was responsible for the business of Plan.Net Austria as Managing Director November 2011 to September 2013.

Previously, he worked at the Austrian advertising agency Demner, Merlicek & Bergmann. There he was responsible for the unit Digital/Cross-Media. Before joining D M & B, Andreas worked for IPG and Austria’s leading online medium in product development and marketing new media.

For the international game-project Ski Challenge he developed crossmedia coops together with sponsors and partners.

Until August 2004, he held the position of product developer at adworx. He was responsible for building a commersialisation portfolio. Before joining adworx, Andreas Wochenalt worked on projects for various radio stations in Europe (Hitradio OE3, Capital FM, WDR, OE1, FM4 …).

Andreas Wochenalt, M.A. is lector at Danube University for Crossmedia Design and Development and at St. Pölten University of Applied Sciences for Media and Communications Consulting. Specialties: Strategic Planning, Advertising in Digital Media, Crossmedia Development, Convergence Planning, Gamification and Branded Content.