Branding

Branding is an art in itself. When a new brand is created or an existing brand is to be updated or improved, there are many factors that come into play. A brand needs to be a good match to the people who represent the brand – that is, the founders and employees of the company. However, a brand also needs to appeal to both the head and the heart. On a factual level (head), we need to get across why this brand will be of use to the customer and why they should decide to purchase it. On an emotional level (heart), a feeling of liking and affection for the brand needs to be created. There are also further aspects to brand creation, such as the development of a logo and positioning of the brand, that are immensely important in this context – ask our experts!

Popular speakers

Christof Schmid

Expert for Story Marketing and Strategic Visibility

Jyoti Guptara

Expert on Business Storytelling, Creativity & Leadership

Felix Anrich

Entrepreneur, Specialist for Employer attractiveness & Employer branding

Dietmar Dahmen

Rock Star on Stage - Disrupter, Gamechanger, Innovator & Motivator

Kathi Wörndl

Expert Digital Communikation, (Female) Leadership, CEO-Communication & Personal Branding

Matthias Henze

Founder & CEO of Jimdo, Expert for self-employed and micro-enterprises, Curator of the German start-up award

Pascal Kaufmann

Expert in Artificial Intelligence, ChatGPT & Metaverse

Benedikt Böhm

Extreme Mountaineer, Managing Director of ski touring brand Dynafit, WWF Ambassador

Jakob Hager

Digital Entrepreneur, Digital Products & Marketing Expert and Author

Robin Söder

Entrepreneur, Coach, Founder, Startup expert

Theresa Schleicher

Retail Industry Expert & Futurologist

Tim Leberecht

Expert on Humanism in Business, Digitalization & new Leadership, Author

All speakers

Smudo

Expert in Music Industry

Felix Anrich

Entrepreneur, Specialist for Employer attractiveness & Employer branding

Bernhard Bauhofer

Expert on Branding- & Reputation-Management

Daniela Baumann

Entrepreneur & Founder of "LOFT1" Poledance Studios

Timo Baumgartl

Professional football player FC Schalke 04

Lars Behrendt

Innovator, Influencer & Entrepreneur - CEO Granny&Smith GmbH & Co. KG

Jon Christoph Berndt

Positioning / Profiling / Performance Enhancing

Christian Blümelhuber

Expert in Marketing, Branding & Branding Strategies

Benedikt Böhm

Extreme Mountaineer, Managing Director of ski touring brand Dynafit, WWF Ambassador

Jörg Buckmann

Expert in Human Resources, Employer Branding & Recruiting

Rudi Cerne

TV presenter, Event host, Sports expert, Podcaster

Johnny Earle AKA. Johnny Cupcakes

America’s #1 young entrepreneur, founder of Johnny Cupcakes

Dietmar Dahmen

Rock Star on Stage - Disrupter, Gamechanger, Innovator & Motivator

Luca Cordero di Montezemolo

Chairman of Ferrari (1991 – 2014), Chairman of Alitalia

Bruce Dickinson

Lead Singer Iron Maiden, Pilot, Business Angel, Entrepreneur & Creative Business Thinker

Connie Dieken

Talk Less, Say More - Bestseller Author, Journalist, Expert in Economy

Reinhard Dischner

Expert on Leadership, Branding, Execution & Corporate Management

Nadine Dlouhy

Expert for strategic brand development, Entrepreneur, Visionary, Author

Benjamin Erben

Founder of the branding company Iconic.com, Creative Director, Brand Strategist, Systemic Coach and Team Developer, MBA

Patricia Falco Beccalli

Business Journalist, Investor & Entrepreneur, Author