Online Marketing

Online marketing is a topic that can already look back on several years of history. Best practice solutions for internet marketing, social media marketing and SEO search engine marketing have long since been developed. It is still important that the respective marketing concept is individually tailored to the brand. How should the company present itself on its website, in social media and, if applicable, on partner sites? Is the internet perhaps even the most important sales channel?

What does the customer journey look like? Are you customer-centric and customer-focused in sales? Are e-commerce and online stores important sales drivers for your company in the sales funnel? How can you shape the transformation from local food retail to successful online retail? Is your performance marketing right? And are Google Ads ads enough or do you also need the support of Instagram, LinkedIn, Facebook and Tik Tok? Our online marketing experts have many years of experience with marketing on the internet and are happy to share their knowledge on these and other topics.

Popular speakers

Marcus Schögel

Associate professor of business administration at the University of St.Gallen (HSG) and Director of the Institute of Marketing (IfM-HSG)

Jana Azizi

TV and Event Presenter & Communications Expert

Lukas Rössler

Digital Evangelist, Keynote Speaker and Agency Owner

Inma Martinez

Digital Pioneer in Artificial Intelligence & Future Technologies

Lars Tvede

Serial Entrepreneur & Global Marketing Guru

Klaus Kobjoll

Hotelier & Expert in Business Management

Lars Behrendt

Innovator, Influencer & Entrepreneur - CEO Granny&Smith GmbH & Co. KG

Kira Ortmann

Moderator, Journalist & Reporter

Chris Thaller

Creative Lead and Co-founder Anything But Ordinary - Earth Optimist, Storyteller, Purpose Marketing, Moonshot Thinking

Johnny Earle AKA. Johnny Cupcakes

America’s #1 young entrepreneur, founder of Johnny Cupcakes

Stefanie Sword-Williams

Self-promotion Expert, Founder & Author of F*ck Being Humble, TEDx Speaker

Verona Pooth

Media personality & Advertising icon, Entrepreneur, Presenter, Spiegel bestselling author

All speakers

Ömer Atiker

Entrepreneur, Expert in Digitization and Digital Innovation

Jana Azizi

TV and Event Presenter & Communications Expert

Jan Bechler

Expert Online Marketing & Digitalization

Lars Behrendt

Innovator, Influencer & Entrepreneur - CEO Granny&Smith GmbH & Co. KG

David R. Bell

Expert in Digital, Consumer Behavior & E-Commerce

Martin Bell

Thought Leader, Company Builder & Global Startup Advisor

Mounia Berrada-Gouzi

International event moderator for business, tech & innovation

Christian Blümelhuber

Expert in Marketing, Branding & Branding Strategies

Cédric Bollag

Aspiring venture capitalist and an expert in the Swiss and Israeli startup scene

Johnny Earle AKA. Johnny Cupcakes

America’s #1 young entrepreneur, founder of Johnny Cupcakes

Fritz Dickamp

Digital Marketing Expert, Entrepreneur,Visiting Professor at various European Hospitality Universities, Co-Founder & Managing Director @ Studio 49

Iskender Dirik

Managing Director / General Manager Samsung NEXT Europe, German serial entrepreneur, venture capitalist and tech expert

Gunter Dueck

Expert on Innovation, Digitalization, Industry 4.0, IT & Management. Bestseller Author

Mads Faurholt-Jorgensen

Serial entrepreneur and best selling author

Karin Frick

Head of Think Tank at the Gottlieb Duttweiler Institute (GDI)

Sharon Gai

Global Expert Retail, E-Commerce & Digital Marketing

Guillem Graell

Chief Marketing Officer FC Barcelona (2017-2021)

Jakob Hager

Digital Entrepreneur, Digital Products & Marketing Expert and Author

Matthias Henze

Founder & CEO of Jimdo, Expert for self-employed and micro-enterprises, Curator of the German start-up award

Florian Hübner

Expert Artificial Intelligence & CEO Startup Creator