Hospitality Enthusiast, Digital Marketing Expert, Entrepreneur, Coach & Keynote-Speaker, visiting Professor at various European Hospitality universities, Podcast-Host @ Smack Hospitality, Co-Founder & Managing Director @ Studio 49

Fritz Dickamp was born in November 1990 and starting his hospitality career in his teens as a bellboy of 16 years of age with Kempinski, he then moved on to study and work in Scotland, the UK and USA and graduated from Ecole hôtelière de Lausanne in International Hospitalty Management in late 2013. Founded by Fritz Dickamp and a fellow university-friend in early 2015, Studio 49 ( is one of the leading Online Marketing Agencies in hospitality & tourism.

Lecture topics of Fritz Dickamp

The content of workshops & keynotes is focused on the digital landscape, mainly the fields of e-commerce and the digitzation of the hospitality and tourism industry. However more recently we also include topics like hospitality service consulting, what other industries can learn from the hospitality industry in terms of service mentality, or different generations and their expectations towards digital media in the mix of topics.

  • Start-Up & Entrepreneurship in Hospitality & beyond
  • Digital Marketing & E-Commerce – how to win the game!
  • Hospitality Service – what your industry can learn!
  • A question of generation!
  • Tell me why! A journey through generations and what they expect online!

Fritz belongs to a generation in of thought leaders in hospitality that combines enthusiasm for the industry with understanding of the modern ways of doing business in the digital age.

Since the start of the company he has constantly increased the reach and awareness of Studio 49 by being a keynote speaker at several tourism fairs, events and hospitality conventions and also being a guest-lecturer at several European hospitality management schools, including Hotelschool The Hague, Ecole hôtelière de Lausanne and several others. Whilst the topics of digitization and digital marketing in hospitality always remain at the core of his keynotes, presentations and workshops, he always assembles them in ways that both audience and potential readers enjoy the topics delivered with both his signature sense of humor and realism.

Some of his recent appearances as a keynote-speaker and host include appearances for ITB Berlin, Gastrosuisse, HotellerieSuisse, DEHOGA, Accor, World Travel Market (WTM) and more. Fritz is an entrepreneur at heart which in combination with his passion for the hospitality industry makes him a real threat to all those who like stagnancy and who think the industry is doing well the way it is. “The goal with Studio 49 is simply to make a difference; provide services that the industry is longing for and help hospitality businesses in the unpredictable modern world of Online Marketing and Digital Influencing.” Studio 49 has been involved with over 200 clients internationally, the majority of them being in hospitality. In 2018 the company was awarded the German Brand Award in the category of “Brand Activation Social Media” for a successfully completed client project.

Recently Fritz initiated SMACK Hospitality Media (, a refreshing hospitality entertainment platform. He co-hosts of Smack Hospitality podcast (, a format launched in the fall of 2019 that has quickly become a fan-favourite amongst both industry veterans and newcomers for its unprecedented open and fun format covering a variety of aspects within hospitality with some of the industry’s biggest names as their regular guests.