Neuromarketing / Brain Research

The latest findings from brain research are made use of when it comes to the specialist area of neuromarketing. In neuromarketing, findings which highlight the sequence of events in the customer’s brain are used in order to optimise the sales process. These findings are also used by disciplines closely related to sales, such as market research or product optimisation. The interesting thing about neuromarketing is that it looks in depth into the way (purchase) decisions are influenced by human emotions. These processes in fact very often function on a subconscious level. Most of the decisions that we make in our everyday lives are made on much less of a rational basis than we would like to believe. This is particularly the case for purchase decisions.

Popular speakers

Karsten Brocke

The Sales Expert

Felix Strobl

Neuroscientist, HealthCare & Education Expert, Opera Singer Tenor & Entrepreneur

Pascal Kaufmann

Expert in Artificial Intelligence, ChatGPT & Metaverse

Dr. Henning Beck

Neuroscientist

Norman Alexander

The Business-Mentalist

Ronia Schiftan

Psychologist MSc, nutrition and media psychologist

Benjamin Bargetzi

Neuroscientist, Expert on Future Technology and Change Management - Europe's Leading Tech Visionary

Marco Tempest

Thought Leader, Creative Technologist & Cyber Illusionist

Richard van Hooijdonk

Futurist & Trendwatcher

Lothar Linz

Psychologist, Mental Coach, Lecturer, Trainer, Book Author

Prof. Dr. med. Volker Busch

Brain Health Expert, Neurologist, Neuroscientist, Author

Jasper Udink ten Cate

The Creative Chef - Food Artist

All speakers

Norman Alexander

The Business-Mentalist

Benjamin Bargetzi

Neuroscientist, Expert on Future Technology and Change Management - Europe's Leading Tech Visionary

Dr. Henning Beck

Neuroscientist

Mounia Berrada-Gouzi

International event moderator for business, tech & innovation

Rainer Biesinger

Personality Trainer, Germany's #1 Addiction Coach & Author

Karsten Brocke

The Sales Expert

Prof. Dr. med. Volker Busch

Brain Health Expert, Neurologist, Neuroscientist, Author

Tania de Jong

Expert on Innovation, Creativity & Collaboration

Silvia Garcia

Global Director Coca-Cola Marketing & Happiness Institute - Corporate Governance Expert

Oliver Geisselhart

Memory and Mental Trainer

Prof. Benjamin Grewe

Neuroscientist & Researcher Artificial Intelligence

Jyoti Guptara

Expert on Business Storytelling, Creativity & Leadership

Andy Habermacher

Leading Expert in NEUROLEADERSHIP

Hans-Georg Häusel

Leading Expert in Neuromarketing, Brain research & Neuromanagement

Rafael Hostettler

Expert on Artificial Intelligence & Robotics

Dr. Bernd Hufnagl

Neurobiologist, author & mental health expert

Dr. Daniel Hunold

Expert for leadership, agile work and New Work

Edith Karl

Speaker, consultant & coach for change processes in companies

Pascal Kaufmann

Expert in Artificial Intelligence, ChatGPT & Metaverse

Andreas Koch

International Ice Hockey Referee, Lecturer & Entrepreneur