Karsten Brocke has been one of the most booked speakers, experts and behavioral trainers in the field of consultative selling, customer acquisition and buying psychology for years.
The world is changing incredibly fast right now. Buying behavior is changing, the old marketing strategies have to be put to the test and adapted to the changing conditions. Old-school” salespeople have had their day, and new approaches are needed. Social responsibility, responsible corporate management and our environment require new thinking in order to be effective in the long term.
People do business, not companies.
Neuroscience is actively entering the sales process and it is time to stop trying to sell. Today, people need to be stimulated to make their buying decisions in a human way. Buying decisions are choices of the brain. If you want to know how to do this better, Karsten Brocke will provide you with answers and solutions.
Karsten Brocke lecture topics
- Neuroscience meets Sales
No more guides, today we need scripts. In the lecture, you will quickly realize for yourself that there is no sale at all without first establishing a buying process with your potential customers and consumers. You will recognize how a person makes a choice decision in the brain and what impact this has on the contemporary marketing process. You will learn the “7A`s” of modern and contemporary marketing, you will recognize how to get away from the classical sales to a real innovative buying process. The old-fashioned sales tools have had their day. Today it is all about activating people.
The pictures, evidence and explanations of people’s choice and buying processes from the functional magnetic resonance tomograph will inspire you. You will see for yourself what to do and what not to do for a person to make a purchase or choice decision in the first place. His chain of evidence is neuroscientifically based. As a member of the “Academy for Neuroscientific Education Management” Karsten Brocke proves on the basis of real recordings from FMRT (functional magnetic resonance imaging) which kind of communication, which images and which activities are to be done and/or refrained from by salespeople so that a person can and wants to buy at all.
Real innovations and no “parroting” of old and known knowledge – a real inspiration. Joy, fun, looseness and many “AHA effects” from modern brain research and real inspiration characterize this lecture. Sales expert Karsten Brocke: Maslow is dead and so is his thesis of the “needs pyramid”.
- “The FAIRkaufstechnologie©” Neuromarketing in and for practice.
Excitare-Kommunikation® (excitare: to wake up, to stimulate, to startle, to encourage) is a form of communication developed by Karsten Brocke (personality-behavior and sales trainer) since 2007. It is used for interpersonal communication, which aims at activating the communication partner with the help of influencing. This is the origin of the “FAIRkaufstechnologie©”. The essential intention of Excitaren Communication® is to cause attitude changes in people in order to then be able to make behavioral changes. In this process, a central role is played by self-knowledge through reaching the consciousness of the communication partner/person and the accompanying logical cognitive resonance (reasonable, rational reaction) This is how I activate people humanly.
- Pilot or Passenger?
In the participants, in addition to reflecting on what they have heard, above all joy and desire for the future are stimulated. They are inspired and motivated to look ahead optimistically. “What is – is!” Recognize through this lecture which communication with yourself and other people leads to success and which behavior can be changed without much effort. So much is possible – I just have to want it myself. Become even more of a “self-determiner”.
Karsten Brocke answers the following questions in a sustainable way: How do you become a buying motivator and what motivates people to make decisions? You will hear clear sentences, clear formulations and the evidence that there is no “sale” at all, but always only a buying process. That’s why his focus is on activating people.
To do this, he uses the consistent implementation of the activation questions he has developed. Karsten Brocke is considered the expert on the subject of neuromarketing in the modern buying process in Germany, Austria and Switzerland. As a member of the “Academy for Neuroscientific Education Management”, Karsten Brocke has access to the latest scientific results from brain research. His credo: “People are born, no losers – no winners”.
The following questions will be answered:
- Becoming a pilot in life – why do I have to face this challenge?
- What mental attitude patterns and preparations need to be made to make visions come true?
- Fears and concerns are normal, how can I conquer them?
- What questions does everyone need to ask themselves before they take off?
- How do I manage not to lose my bearings in turbulent moments and times?
- What is success really and how does it intrinsically motivate people in the long term?
- How do I get away from the idea of a failure avoider and become a success bringer?
- Beliefs are also just sentences, which ones should be activated, which ones should be ignored?
- Which attitude and thinking patterns are ultimately decisive for becoming a pilot in life?
- How does a vision become a mission and then an action?
The number 7 in Germany, because the 1 is already 6x assigned.
Karsten Brocke has been one of the most sought-after experts, speakers, sales trainers and behavioral coaches in the field of consultative selling, new customer acquisition and buying psychology for years. His focus is on the activation of people. For this purpose Karsten Brocke uses the consistent implementation of behavioral economics. He is considered the expert on the subject of brainset neuwoscience, neuro-sales, neuromarketing and attitude adjustment. He is one of the five most successful speakers in Germany and is one of the leading and truly innovative sales and personality trainers.
Sales expert Karsten Brocke’s paradigm shift in the buying process of people is exciting, truly new, neuroscientifically based and very inspiring. What you will experience are clear sentences, springing from clear feeling and delivered with passion and full of word wit. People with charisma in sales have great success. Selling with charisma means conveying passion and enthusiasm.