Expert on Branding- & Reputation-Management

Since the turn of the millennium, Bernhard Bauhofer has been pioneering the Branding- & Reputation-Management discipline Europe.

Within the Reputation Management Business Model all relevant factors such as Innovation, Corporate Social Responsibility, Corporate Governance und CEO are concertedly deployed. As founder and partner of the consulting firm Sparring Partners Bernhard Bauhofer advises companies around the globe.

repYOUtation by Bernhard Bauhofer

In the course of the rapid rise of the internet and social media the sphere of activity of every single individual has acquired a global dimension. The dominating cult of the ego is fuelled by a hype about selfies, Instagram, Youtube & Co. More and more stars are born in the world of social media receiving Likes and Shares in stratospheric heights – and fall as fast as they have risen. A sustainable development of a stable identity follows different patterns.

“repYOUtation® helps you to build your own brand and reputation as a manager, profes-sional, leader, artist or star and with the sustainable development of your professional career in harmony with your private life. The 360° Reputation Management includes all aspects and phases of your life and the relationships with key stakeholders in your net-work such as partners, superiors, peers and team members.”

Bernhard Bauhofer is considered the pioneer for systemic and holistic Reputation Management in Europe. He is an advisor, entrepreneur, book author and Premium Speaker.

“If there’s a man who knows about the importance of public perception it is Bernhard Bauhofer” – Maryam Nemazee Bloomberg TV-Presenter

Developing the holistic and proprietary Reputation Management Approach follows his vision to overcome the limitations of the traditional Marketing instruments which he learned to manage during the decade of his international Marketing and Advertising Career in Europe, Latin America and USA. For one he supported the integration of all marketing and communication activities throughout all Lines of Businesses as Head of regional Business Development and Senior Vice President of Young & Rubicam Inc. Latin America.

Bernhard Bauhofer graduated from Ludwig Maximilian University in Munich with a Diploma in Sociology and is author of several books on Corporate Reputation, Respect and Personal Reputation. He has lectured at numerous universities such as HSG St. Gallen, GISMA Hannover, Klagenfurt, Vaduz and PHW Bern.

Managing expectation. The Art of Reputation Management.

Predictability as “conditio sine qua non” for a sustainable performance. Focused on hard facts such as share price and sales reputed world class enterprises stumble upon the underestimated soft factors. A single misstep can destroy the reputation of a leader in Business, Politics, Sports or Show Business. Bernhard Bauhofer shows how one can develop and protect his or her reputation within the globally connected world in order to achieve decisive advantage over the competition.