Expert Generation Z & Book author

Felix Behm has been working with the younger generation for over 10 years and is recognised as one of the leading GenZ experts.

Originally an employee of a company in the healthcare sector with 3,500 employees, he has also performed numerous functions between schools and business. He was not only a career guidance coach and thus directly involved with young people in schools, but also a long-standing member of various examination boards and organisations that deal with the young generation and the world of work.

In 2016, Felix Behm set up his own business and advised companies in various sectors on the HR topics of marketing and developing young talent. He also provided training on these topics for various seminar providers. In 2020, he was hired as a lecturer at the University of Applied Sciences in Hamburg. For the Free University of Berlin, Felix Behm worked for five years on the Funpreneur project – a competition in which students set up their own company in six weeks – in an organisational and advisory capacity. In 2021, he published his first book ‘Generation Z begeistern und binden’, which he wrote specifically for trainers. His second book on Generation Z was published in 2024.

Felix Behm Lecture topics

  • Generation Z & Alpha – What makes them tick and how we can tap into their potential

Even today, one in three companies can no longer find enough qualified junior staff. In this presentation, you will learn what it takes to win over Generation Z and manage them successfully.

  • Winning over the next generation of customers

What role do the sustainability of a product, the authenticity of the company and the shopping experience play for the young generation? There are many questions that companies should have an answer to if they really want to win over young people as customers. In this presentation, Felix Behm explains what really matters to win over Gen Z and Alpha as customers!

  • Generation clash – understanding and connecting differences with humour

Whether parent, employee or representative of the younger generation: In this keynote speech, Felix Behm shows the challenges and opportunities in dealing with different age groups in general. So that you, for example, can finally learn to understand your children better.

His expertise is now in demand on TV, radio and in newspapers. He has already reached thousands of decision-makers and managers with his podcast ‘Generation Z-Talk’. DAX companies such as Deutsche Bank, DB Schenker and the Federal Ministry for Economic Affairs and Climate Protection have already booked him. In 2022, he also became the German Public Speaking Champion (of the global speakers’ organisation Toastmasters International).

Felix Behm is also the father of a teenage daughter and knows the challenges of Generation Z in his private life.