Keynote Speaker on neuromarketing and brain research – how the brain really makes decisions

How do we make decisions – and why do we buy what we buy?

Answers to these questions are provided not only by traditional market research and sales psychology, but increasingly also by modern brain research. This is because people rarely make decisions rationally – instead, they make them emotionally, intuitively and often subconsciously.

This becomes particularly exciting in the context of influencer marketing: why do we trust strangers on the internet? Why do millions follow the recommendations of individual personalities – and what happens neurologically when they do? Studies show that social identification, empathy and perceived authenticity activate the same reward systems in the brain as personal relationships. A like is more than just a click – it is an emotional stimulus that can directly influence purchasing behaviour.

Neuromarketing combines these findings from neurobiology, psychology and consumer behaviour to understand how advertising, language, images, prices and people affect the brain. It is not about manipulating people – but about communicating authentically, emotionally and in a way that is appropriate for the brain.

Our speakers bring together science, practice and storytelling to show how neuromarketing can be used in sales, brand management, employer branding and product development – effectively, ethically and inspiringly.

These keynote speakers on brain research and neuromarketing show how the brain really works:

• Benjamin Bargetzi – neuroscientist and entrepreneur who demonstrates on stage how modern brain research interacts with strategic thinking and emotions – and what this means for leadership, sales and innovation.

• Prof. Dr. med. Volker Busch – Specialist in neurology, psychiatry and bestselling author. He explains how attention, stress, mental exhaustion and sensory overload influence purchasing behaviour – in an entertaining, scientifically sound and practical way.

• Ronia Schiftan – Psychologist and communication expert focusing on emotional intelligence and empathy in brand communication. She sheds light on how emotional triggers work in the brain – and what they mean for brand loyalty.

• Pascal Kaufmann – Neurotechnologist and AI expert. He talks about the limits and possibilities of brain-friendly marketing, the interface between artificial intelligence and consciousness – and the future of neurointerfaces in business.

• Felix Strobl – neuroscientist, health and education expert. He highlights the influence of digital technology on the brain and how understanding, processing and decision-making are connected in the mind.

• Jyoti Guptara – storytelling strategist with a deep understanding of narrative structures and their effect on the brain. He shows how good stories work in neuromarketing – and why emotions are the key to decision-making.

• Dr. Henning Beck – neuroscientist, biologist and award-winning speaker. With wit and clarity, he explains how errors in thinking, gut decisions and neural shortcuts arise in the brain – and how companies can use this to their advantage.

• Prof. Benjamin Grewe – Leading researcher in neuroinformatics. He brings complex insights into neural networks, learning and decision-making processes in the brain into an applicable context for business and communication.

Topics that inspire our speakers:

• Neuromarketing: Between emotion, stimulus and decision
• How the brain perceives brands, prices and messages
• Attention economy in the digital age
• Storytelling & the limbic system: How narratives work
• Cognitive biases and their significance in the sales process
• The brain, AI and future technologies in marketing
• Emotional brand management & consumer loyalty
• What influence do influencers have on our decision-making behaviour?
• Ethics in neuromarketing: Manipulation or added value?

Understanding the brain helps you connect with people better

Findings from brain research are opening up new ways to make communication, marketing and leadership more effective, more human and more sustainable. Our speakers build bridges between science and business – with presentations that not only create moments of insight, but also trigger real behavioural change.

Book the best speakers on brain research and neuromarketing now – at Premium Speakers: 1 (704) 804 1054 or welcome@premium-speakers.com