Maxi Sarwas is a presenter for international business events and C-level panels, specialising in transformation, artificial intelligence and strategic communication.
When the stakes are high on stage, clarity is essential. Maxi Sarwas is known for her substantive moderation. Clear in her leadership, precise in her language and effective at the decision-maker level. She hosts international business events, conferences and C-level panels – engaging, connecting and structured, with a sure instinct for the moment.
Maxi Sarwas key topics
As a tech and business presenter, Maxi Sarwas hosts programmes on transformation, artificial intelligence and strategic decision-making.
She places particular emphasis on AI as a driver of change – as well as on digital business models, structural transformation, sustainability and developments in industry and healthcare.
She works at the intersection of technology, business and transformation, translating complex content into clear communication – ensuring it is understandable, relevant and contextualised at the decision-maker level.
Formats & Sectors
Maxi Sarwas moderates executive panels, strategy congresses and leadership formats bringing together decision-makers from business and politics.
Her clients include international companies such as SAP, IBM, Volkswagen Group, Mercedes-Benz, BMW, Renault Group, Huawei and HONOR.
She hosts:
- international conferences and congresses (including Huawei, BMW, SAP)
- corporate and brand events in the automotive and tech sectors
- C-level panel discussions with business and political figures
- gala and award ceremonies (including BMW, industry and corporate events)
- product launches, training sessions and international market launches
She also has extensive experience in media and broadcasting.
She presents web TV and TV programmes, including productions such as Mercedes-AMG Expert Talks, FC Bayern TV and journalistic programmes for WDR.
Her work ranges from international stage formats to editorial-style productions – always with a clear focus on structure, clarity and impact.
Concept & C-Level Perspective
Maxi Sarwas develops the content architecture for moderated sessions and discussions for companies such as SAP, Renault Group, IBM, Volkswagen Group, AOK and Bayer. She refines messages, structures content and develops key questions that resonate at the decision-maker level. The result: clear dramaturgy, precisely guided discussions and formats that are compelling in terms of content.
In addition to her stage work, she supports executives and board members in preparing for appearances, panels and public communication (including ZOTT, AOK and Mercedes). She works on clarity, structure and presence. The result: confident performances, clear messages and maximum impact at crucial moments.
International Moderation
Maxi Sarwas moderates in German, English and Italian and leads international formats with a high degree of linguistic and content-related precision. She switches confidently between languages, levels of conversation and contexts, ensuring clear communication in multilingual settings.
“I love getting people excited about a particular topic – let’s work together to make your event something truly special!”