Felix Behm has been working with the younger generation for over 10 years and is recognised as one of the leading GenZ experts.
Originally an employee of a company in the healthcare sector with 3,500 employees, he has also performed numerous functions between schools and business. He was not only a career guidance coach and thus directly involved with young people in schools, but also a long-standing member of various examination boards and organisations that deal with the young generation and the world of work.
In 2016, Felix Behm set up his own business and advised companies in various sectors on the HR topics of marketing and developing young talent. He also provided training on these topics for various seminar providers. In 2020, he was hired as a lecturer at the University of Applied Sciences in Hamburg. For the Free University of Berlin, Felix Behm worked for five years on the Funpreneur project – a competition in which students set up their own company in six weeks – in an organisational and advisory capacity. In 2021, he published his first book ‘Generation Z begeistern und binden’, which he wrote specifically for trainers. His second book on Generation Z was published in 2024.
Felix Behm Lecture topics
- Gen Z & AI – Humans, Machines and the New Generational Contract
The first true AI generation is here – and the next one is already growing up.
Generation Z is the first age group to integrate artificial intelligence into their everyday lives as a matter of course. Whether in learning, at work or on social media, AI has long been their co-pilot, creative partner and filter of reality.
But it is already becoming apparent that Generation Alpha will grow up even more closely connected to AI. They know no world without smart assistants, personalised content and automated decisions.
What does this mean for companies, managers and organisations? What expectations do the younger generations have – and how can AI be used in a way that opens up opportunities rather than triggering fears?
Contents of the presentation:
1. Generation Z in the age of AI
- How Gen Zers use AI as a matter of course – from school to the world of work.
- Differences between ‘digital natives’ (Gen Z) and ‘AI natives’ (Gen Alpha).
2. Opportunities & challenges
- Creativity, efficiency, new ways of learning and working.
- Risks: dependency, fake news, loss of skills.
3. Social media & identity
- AI-supported content, avatars and filter culture.
- How authenticity and trust are becoming crucial values for Gen Z.
4. Expectations of companies
- Transparency in the use of AI.
- Culture & leadership in dealing with new technology.
5. Looking to the future: From Gen Z to Gen Alpha
- Why Alphas will be even more influenced by AI.
- What organisations should be preparing for today.
How you benefit:
- Inspiration for future-proof collaboration between humans, machines and generations.
- A clear overview of how Gen Z and Gen Alpha use and experience AI.
- Concrete ideas for leadership, HR and organisation to deal with AI responsibly.
Further lecture topics:
- Generation Z & Alpha – What makes them tick and how we can tap into their potential
Even today, one in three companies can no longer find enough qualified junior staff. In this presentation, you will learn what it takes to win over Generation Z and manage them successfully.
- Winning over the next generation of customers
What role do the sustainability of a product, the authenticity of the company and the shopping experience play for the young generation? There are many questions that companies should have an answer to if they really want to win over young people as customers. In this presentation, Felix Behm explains what really matters to win over Gen Z and Alpha as customers!
- Generation clash – understanding and connecting differences with humour
Whether parent, employee or representative of the younger generation: In this keynote speech, Felix Behm shows the challenges and opportunities in dealing with different age groups in general. So that you, for example, can finally learn to understand your children better.
His expertise is now in demand on TV, radio and in newspapers. He has already reached thousands of decision-makers and managers with his podcast ‘Generation Z-Talk’. DAX companies such as Deutsche Bank, DB Schenker and the Federal Ministry for Economic Affairs and Climate Protection have already booked him. In 2022, he also became the German Public Speaking Champion (of the global speakers’ organisation Toastmasters International).
Felix Behm is also the father of a teenage daughter and knows the challenges of Generation Z in his private life.