For over 20 years, Alex Hunter has been one of the most sought-after international keynote speakers on customer experience, brand building and brand loyalty.
As former Global Head of Digital at the Virgin Group, he was responsible for the Virgin brand’s global digital strategy as well as Sir Richard Branson’s personal digital strategy. Today, he helps companies create powerful brand moments, inspire lasting customer enthusiasm and turn loyalty into a genuine competitive advantage.
Alex Hunter speaking topics
The Art & Science of WOW – How great brands create customer experiences people talk about
Every brand says it puts customers first. Very few create experiences people remember, repeat and recommend. Drawing on launching Virgin America, leading digital for the Virgin Group and two decades working with brands from Coca-Cola to Porsche, Alex unpacks the art (emotion, story, surprise) and the science (design, data, consistency) behind experiences that turn customers into fans.
Audiences leave with:
- Why “good” service is now invisible, and what makes an experience memorable
- The small, repeatable moments that drive word of mouth
- A practical way to find and fix the moments that matter in their own customer journey
Best for: opening or closing keynotes, customer experience and customer service conferences, any industry.
Why Should I Love You? – Building customer loyalty that lasts in a connected world
Winning a customer has never cost more, and losing one has never been easier. Alex shows why loyalty is earned through relationships, not transactions or points schemes. He also explains why the organisations that win usually aren’t the ones reinventing themselves, but the ones doing what they already do better, with intention.
Audiences leave with:
- What really drives loyalty, and what merely buys repeat purchases
- How to turn customers into advocates who sell for you
- Simple ways to measure and protect loyalty when budgets are tight
Best for: leadership meetings, marketing and CX teams, financial services, membership and subscription businesses.
Human at Scale – Using AI to create better customer experiences without losing the human touch
AI can serve customers faster and cheaper than ever. It can also make a brand feel colder than ever. Alex looks at where AI improves the customer experience, where it quietly erodes trust, and how to use it to free people up for the moments only humans can handle. Practical, hype-free and grounded in real examples.
Audiences leave with:
- Why to start with the customer problem, not the technology
- Where to automate, and where a person must stay in the loop
- How to keep a brand’s personality when AI is doing the talking
Best for: organisations rolling out AI in service or sales, leadership teams, technology and financial services audiences.
The Virgin America Story – Lessons from launching an airline people fell in love with
An insider’s account of building a brand with a fiercely loyal following from a standing start, and what any organisation can borrow from it. Works best as a fireside chat, after-dinner talk or Q&A-led session.
Who is Alex Hunter?
Before joining the Virgin Group, Alex Hunter was part of the founding team at Virgin America, a multi-award-winning US airline. His work has been featured in publications such as Time magazine, CNN and CNBC, and has been recognised with awards including the ad:tech and Webby Awards.
Alex has worked with some of the world’s best-known organisations and has spoken at events for companies such as Coca-Cola, Volkswagen, L’Oréal, IKEA, Cisco, Deloitte, Procter & Gamble, Facebook, Microsoft, McDonald’s, Adobe and the BBC. He is known for his energetic, practical and inspiring style, which makes complex topics accessible and entertaining.
Alex Hunter has been a mentor at SeedCamp events in London and South Africa, a trustee of the UK non-profit organisation Drinkaware, and is the creator and presenter of Attaché, an award-winning online travel programme.
Client feedback:
“Entertaining, relevant, and inspirational…one of our best speakers ever.” – Nationwide
“We were blown away by Alex’s session. Incredibly engaging and relevant, and so well suited to the audience.” – British Gas
“Alex’s presentation was engaging and informative. The audience LOVED it – it was the highest ranked presentation. We enjoyed working with Alex and learning from his insights – we hope to work with him again in the future.” – Paypal
“A really engaging speaker with a very slick and professional presentation. He got big laughs and landed some great messages.” – CapitalOne