Brand Strategy Leader, Author, Life & Leadership Strategy Coach

Best-selling author and AdAge Chief Strategy Officer of the Year, Bonnie Wan, guides companies, teams, and individuals to crystal clarity in the face of complexity…to drive immediate action and create lasting change.

Wan is the creator, author, and teacher of The Life Brief, a profound and empowering tool that distills the practice of brand strategy into its simplest, clearest, and most effective form to help people get clear, take meaningful action, and live with greater intention and imagination.

Wan is a 30-year career Brand Strategy leader who has led strategy for Fortune 500 companies including Blackstone, BMW, Comcast/Xfinity, Frito-Lay, Kraft-Heinz, and PepsiCo. She also harnesses strategy to create powerful, provocative, award-winning campaigns fighting racial injustice, child sex trafficking, cyberbullying, college campus rape, and gender inequality. Wan has been named an Advertising Icon, Ad Age’s 2022 Chief Strategy Officer of the Year, and one of JP Morgan Chase’s 100 Women to KNOW in America.

Bonnie Wan Lecture topics

  • A Playbook for No Regrets Living

The advertising industry uses a creative brief to bring brand’s visions to life. As a creative strategist, Bonnie Wan uses The Life Brief to bring people’s greatest visions and versions of themselves into reality. Through prompts, crystal clear clarity and action, audience members unlock the professional and personal lives they’ve imagined. – Ideal for c-suite leaders, managers and staff.

  • Getting Un-Stuck

Is this the career for me? Am I in the right relationship? Is this as good as it gets? These questions can feel uncomfortable without a method for uncovering the answers. Bonnie’s methods gets people out from the questions that weigh them down and into living freely. – Ideal for leaders, managers and staff.

  • A New Take on Goal-Setting for Leaders

Leaders and executives face unique challenges and even more so with our ever-changing world. Goals and long-range plans are developed but don’t always encompass the whole person that executives are leading. The Life Brief unlocks the key drivers that can lead an organization (and its people) to the clarity, growth and success they desire. – Ideal for c-suite executives, leaders and entrepreneurs/founders.

Female speaker Bonnie Wan is creator, author, and mentor

The Life Brief, an inspiring tool that distills the core principles of brand strategy into a clear, accessible format. This tool helps individuals gain clarity, take meaningful action, and lead a life with greater purpose and creativity. The Life Brief was born from a personal moment of crisis, where Bonnie Wan discovered she could apply her strategic tools inward to bring meaning to life’s challenges. Over the years, her method has helped her strengthen her marriage, propel her career, redefine her approach to parenting, and deepen her sense of self.

Guided by Bonnie Wan’s belief that “you cannot have it all, but you can have all that matters,” The Life Brief has evolved from an internal agency talk to a sought-after keynote, workshop series, and now an upcoming book. The Life Brief: A Playbook for No Regrets Living, set to publish on January 16, 2024, offers practical guidance for aligning one’s daily actions with personal ambitions and values. As both a Brand Strategist and Life Strategist, Wan not only inspires companies to innovate from a place of purpose but also empowers individuals seeking to realize their own potential.

Known for her emotionally resonant and authentic speaking style, Wan moves audiences with raw storytelling and sharp, thought-provoking questions that spark both personal and professional transformation. She has delivered keynotes at Accenture, Change.org, Google, and SXSW and led workshops for Apple, Gwyneth Paltrow’s Goop, and the Jane Goodall Activating Hope Summit. Her topics explore transformation, self-motivation, overcoming fears, and the journey to personal fulfillment.

Bonnie Wan is also featured in Jeff Goodby and Rich Silverstein’s Masterclass on Advertising and Creativity and appears in the documentary The Big Flip, which chronicles the lives of four female breadwinners. She has been interviewed on Katie Couric’s Katie show and HuffPost Live and has published articles in Fast Company, Campaign Magazine, and Adweek.

Feedback on Bonnie’s presentation:

Womentum Headline Speaker
“Bonnie was one of the best speakers we’ve featured for our annual Leadership Summit. Her ability to engage audience members from high school to retirement age was remarkable. We heard so many powerful takeaways about action-oriented steps that our attendees planned to take in their lives. Not only did Bonnie inspire with her personal story but she walked the audience through a framework that was customized to their lives and could be built upon after the event. Bonnie is a gifted speaker and skilled facilitator, easily speaking to an audience of 1 or 1000. We would highly recommend her for speaking engagements, corporate retreats, or leadership development.” – Kristen Fox, Executive Director